Each week we invite a designer to illustrate his or her favorite quotes by famous creatives. This week Hello Fable’s creative director Jiahui Tan animated some clean, pristine words every designer should commit to memory:

  • Dieter Rams: “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
  • Frank Chimero: “People ignore design that ignores people.”
  • Massimo Vignelli: “There is no design without discipline. There is no discipline without intelligence.”
  • Wouter Stokkel: “It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.”
  • Wim Hovens: “Good design is in all the things you notice. Great design is in all the things you don’t.”