AIGA Eye on Design turns a well trained eye on the best new work from the world’s leading emerging and established designers. We love design, and try to do it justice without taking it all too seriously.

Eye on Design is published as part of AIGA, the professional association for design, the oldest and largest not-for-profit membership organization for design in the United States—with 71 chapters and more than 26,000 members.

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Website design by Leta Sobierajski; web development by XXIX
Questions, feedback, and submissions can be sent to our editors at submit [at] aiga.org. Unsolicited pitches are reviewed on a first come, first served basis; it may take us up to three weeks to reply.
Eye on Design is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.
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Gemma O’Brien is a Sydney-based typographer, hand-letterer, and illustrator. A stint learning letterpress in university sparked a fervent obsession with typography, and the creation of her blog, For the Love of Type. At 21 she produced an experimental video, in which she inscribed her body with hand lettering, that caught the attention of Font Shop’s Jurgen Siebert and earned her an invitation to speak Germany’s 2009 Typo Berlin design conference. Since then she’s been sprucing up words in pen, ink, and vectors for clients including Woolworths, Vodafone, Smirnoff, Canon, and The New York Times. Gemma has also worked in art direction at Animal Logic, Fuel VFX, and Toby & Pete. Career highlights include directing a new title sequence for Australia’s longest standing children’s show Play School, creating a strawberries-and-cream scented typography piece for Woolworths’ Christmas campaign and having her Taronga Zoo lettering displayed for 400km on the traveling crate of Kitoto the Giraffe.