Every Friday afternoon we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Today we dim the lights and (surreptitiously) celebrate the covert-yet-classy speakeasy bar which continues to woo modern drinkers, despite being a relic of the Prohibition era. Maybe it’s the shroud of mystery or the old-school charm, but we’re thirsting for the “speakeasy appeal” from vintage Americana brews to a Gothic architecture-inspired pilsner.

5 Gulden, by Studio KQ
This might be the most ironic beer in happy hour history: this German brew, inspired by a duke who fined beers of sub-par quality, earns a spot among Prohibition-themed packaging design. But we couldn’t resist—the bottles are the golden ratio of homemade charm and industrial chic that not only borrow elements of Gothic architecture in its logo, but also manage to achieve a contemporary look.
(Via Packaging of the World)

Bootlegger Prohibition Beer, by Halewood International
There’s the precious, pretty kind of vintage and then there’s the faded, rough-and-tumble kind. From the yellowed, off-white label down to the stout brown bottle, Bootlegger beer’s design firmly plants itself in the camp of old-fashioned swagger, while the clean and authoritative type elevates it beyond the grit. But our favorite part of the design has to be the bottle cap of red, white, and blue, inspired by anti-Prohibition badges—though now that we think about it, there’s really no better material for a anti-Prohibition badge than a beer bottle cap.
(Via Lovely Package)

KOVAL Distillery, by Anna Sher
As the first craft distillery in Chicago since Prohibition, these whiskey bottles have a lot of history to honor. Thankfully designer Anna Sher opted for an elegantly pared-down look instead of going overboard with artful calligraphy or wordy inscriptions. The subtle frames of color are a fun touch that doesn’t detract from the whiskey collection’s beautiful color gradient—ranging from clear to dark amber. It’s so pretty you’ll have to buy all six varieties to admire the complete line-up.
(Via Packaging Design Served)

RM Rum, by Alexey Malina Studio
Mixing too many typefaces can be explosive (no pun intended), but this rum harmoniously combines a heavy statement type for the logo, transitions to a lighter classic type to mimic a dictionary’s alternative “definition of rum,” then ends with a hand-written inscription to add some authenticity to the branding. Add some twine and a wooden stopper, and you’ve got a hearty artisan aesthetic that doesn’t rely on twee designs.
(Via The Dieline)

Cheers!