Every Friday afternoon we raise a glass with the packaging design experts at The Dieline and celebrate some of the best new boozy bottles to hit the shelves. Today we’re drinking:

Superfantastic Gin, by Superfantastic
Don’t expect demure design from a creative agency called Superfantastic. With a flavor combination punchy enough to warrant the cheery label, the crisp lines and fluorescent orange in the label of this holiday-themed gin is perfect for anyone who’s overflowing festive cheer has them celebrating Christmas well into January.

Blossa Annual, by Scandinavian Design Group
Step aside, generic stock images. The “billowing lavender fields” of Provence get reimagined as fluid lines against a backdrop of a rich violet ceramic bottle. Every year Blossa finds inspiration for its limited-edition mulled wine in far-flung destinations—can you guess which pastoral locale served as 2014’s muse?

Touch Wood, by Tim Gibson of Flying Whities
Usually a beer swathed in wrapping paper doesn’t exactly scream“hostess gift,” but this limited-edition brew, with its earthy yet ethereal illustration, looks like it was stolen from a magical fairy’s treasure trove. When you’re done carefully extracting the two-sided wrapping (if you ever take it off), make sure to read the inner side for the folklore of the Elder tree.

Rucksack Cellars, by Daryl Jones of Jones Becker
For a wine hailing from the soils of the Sierra Foothills in California, designer Daryl Jones pumps up the earthy theme with a distressed label, set off by a very modern “R” to convey a comfortably worn look without veering into dated territory.

Cheers!