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Gemma O’Brien


Gemma O’Brien is a Sydney-based typographer, hand-letterer, and illustrator. A stint learning letterpress in university sparked a fervent obsession with typography, and the creation of her blog, For the Love of Type. At 21 she produced an experimental video, in which she inscribed her body with hand lettering, that caught the attention of Font Shop’s Jurgen Siebert and earned her an invitation to speak Germany’s 2009 Typo Berlin design conference. Since then she’s been sprucing up words in pen, ink, and vectors for clients including Woolworths, Vodafone, Smirnoff, Canon, and The New York Times. Gemma has also worked in art direction at Animal Logic, Fuel VFX, and Toby & Pete. Career highlights include directing a new title sequence for Australia’s longest standing children’s show Play School, creating a strawberries-and-cream scented typography piece for Woolworths’ Christmas campaign and having her Taronga Zoo lettering displayed for 400km on the traveling crate of Kitoto the Giraffe.