Every Friday afternoon we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Today we’re celebrating the unexpected with packaging that defies conventions—from gin masquerading as a potion to wine that thinks it’s moonshine, identity crisis has never looked so good.

De Stijl Wiski, by Ben Mingo
In line with the impeccable design style of the Dutch, this whiskey is all about pared down, graphic elements that complement the minimalist chic laboratory of our dreams. The striking lines, strong typography, and the simple silhouette of the bottle complete the vibe, without drifting into sterile or clinical territory.
(Via Packaging Design Served)

Ne Oublie, by This is Pacifica
“Memories come in many forms… ours just happen to be in wine,” was the quote that started it all. Combine that with the most memory-evoking sense (scent) and voilà! The result is a 130-year-old port bottled in packaging that’s precious enough for luxury perfume. The heritage of the limited edition wine is reflected in the handmade crystal decanters, bands of sterling silver, and the custom-made box of high-quality leather. After all, priceless memories deserve the ultimate vessel.
(Via Packaging Design Served)

Doctor’s Orders, by Also Known As
The last thing we want to think about mid-drink is horrid cough syrup, or medication of any kind. But we’re happily taking a sip of Legend Distilling’s prescription that look like a potion bottle pulled straight from Alice in Wonderland. The matte black bottles, decorated with whimsical gold illustrations, manage to give us a full dose of enchanting, without an aftertaste of cheesy.
(Via Lovely Package)

Protestad, by Señorita Serifa
There’s no alcoholic beverage that exudes autonomy quite like free-spirited moonshine. Although it’s not the most sophisticated drink, this design takes sparing amounts of inspiration from the homemade liquor with ominous X’s, a minimalist approach, and a piece of rough twine for the perfect amount of rebellious spunk.
(Via Packaging of the World)

La Antigua, by Javier Garduño Estudio De Diseño
Wine and cheese, cheese and wine—no matter how you look at it, it’s a match made in culinary heaven. So when a cheese manufacturer asked designer Javier Garduño to create packaging for its new craft beer, he emulated the classic look of wine bottles. The wax seal and the long-necked bottles was enough to fool us (although the beer cap gave it away). But the best part? There’s finally a beer that looks classy enough to bring to a dinner party.
(Via Packaging of the World)