Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Today we find ourselves too drained from the work week to put up with any April’s Fools pranks. Instead, toss those Whoopee cushions and pick up these elegant designs that incorporate clever tactile embellishments, and let’s toast to a more elevated form of wit.

Noam, by Acne
Reinventing beer is a pretty tall order, yet this lager artfully channels the unlikely duo of “European decadence” and “post-modern values” for a simple look that’s basically molded to fit our hands. Inspired by fluted columns, the silhouette of the bottle brings forth the regal aesthetic without getting crazy ostentatious.
(Via Wallpaper*)

MAURUS Tramini ’13, by Krisztián Lakosi
We’ve always felt there’s beauty in the patterns that comprise the language of the visually impaired, and this packaging proves us right by printing the vineyard’s name in Braille. Plus, check out how the Braille incorporates itself seamlessly into the typography—a treat for our palate, sight, and touch. This is design sensory overload at its finest.
(Via Packaging Design Served)

Vørding’s Gin, by Studio Vørding
Incredibly polished and unbelievably crisp, this gin takes minimalism to the next level with the barest of type and no frills. However the devil’s in the details and our eyes are drawn to the incorporation of rustic charm that takes the packaging from severe to softly chic, with natural, custom-made Portuguese cork and an actual stick of cedar wood to spotlight the fragrance infusion.
(Via Packaging of the World)

Dávid Borház, by Csönge Balla
Can’t fight that urge to peel a label, no matter how beautifully designed it may be? Sometimes you need an outlet for restless hands syndrome, and this interactive wine provides the ultimate catharsis. Beautifully set in gold and cream, there’s incredible fun to be had in tearing along perforated strips to reveal hidden messages—a sneaky way of letting drinkers explore more about the wine without resorting to a dense block of text.
(Via Packaging Design Served)