Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This week we’re taking a break from Mad Men-era drinks and embracing “the future is female” mantra. Here’s to redefining “feminine” packaging design for the 21st century.

Cantine Vitale, by Andrea Petruccio
Since when did “delicate typeface” become synonymous with impossibly thin letters and swirling calligraphy? We’re fighting back against the rise of illegible forms with a geometric type that gets the message across without losing its dreaminess. Plus, don’t these fluid letters tumbling into each other like a tangle of grapevines make you feel so poetic (or is that the wine talking)?

La Milagrosa, by Tata&Friends
From her pearls to her decades-old hairstyle that defies the comings and goings of ephemeral fashion trends, grandmas are all about stick–to–itiveness. So let’s toast these pioneers with a contemporary brew that manages to capture their inimitable essence in punchy hues and a statement-making neon sign type.

Sarau, by Enserio
In the spirit of stepping up our hosting game for the holidays, we’re channeling the celebratory vibe of these fun and freewheeling illustrations. If you’re in need of a colorful wine and diverse crew to take a quiet Thanksgiving dinner to block-party level, this is the bottle to grab.

Comme Par Magie, by Bohyun Kim, Jaeeun Kim, Haeun Jeong
Science and art get hitched in this lovely union of laboratory beakers and elegant perfume. The small bottles contain a “beer extract,” intended to be sprayed into the sparkling water. Sure the spritz won’t smell as good as your signature scent, but STEAM has certainly never looked so good.