Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Father’s Day is basically synonymous with brewskis, but doesn’t dad deserve better than red solo cups? Let’s elevate packaging design beyond “bro” clichés, with sake-inspired labels, vacation-ready patterns, and more.

Contromano Beer, by KERO
Tell dad to retire his Hawaiian shirt—there’s finally a tasteful outlet for his love of gorgeous patterns, vibrant hues, and wanderlust inspiration. Go wild with these rolling waves, funky scooter, and even an exotic snake, that showcase dad’s adventurous spirit with a tasteful, hand-painted aesthetic.

Trotwood Lager, by Warped Wing Brewing Co.
Let’s throw it back to “simpler times” with some vintage trailer inspiration. With sleek lines reminiscent of an airstream RV and loopy vintage type, this can might be too charming to crush, but definitely not too precious for the gritty outdoors.
(Via The Dieline)

La Brava, by Comité Studio
We weren’t sure what to expect from an “undoubtedly Mediterranean design,” but one glimpse of this packaging proves we’ve known all along. By relying on the personality of the European seaside haven, this strong yet flowing icon captures something between a maritime adventure and a tropical getaway. Bonus points for incorporating blue and yellow without reminding us of a high school sports team.
(Via Packaging of the World)

Sake OK, by Jackson Holloway
By channeling a tranquil simplicity, this hybrid rice lager manages to indulge both our love of rich paper stock and pared-down labels. The Japanese cotton label adds a level of tactile decadence that proves a bottle of beer can rival the elegance of dad’s favorite bourbon.
(Via Packaging of the World)