Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This weekend we’re taking a break from crystal blue beaches and white sands to revel in the color of fiery passion, sultry decadence, and a million other clichés: red.

Momentos, by Martí Panés Juliá
We’re suckers for interactive packaging, but it’s rare to see it done this well. With an abstract yet playful arrangement of type, each letterform disappears as the night wears on, leaving behind a blank slate when the party’s over. But even at the very start of happy hour, the ample white space keeps things refreshingly clean while the cutouts give enough visual interest—sans superfluous colors that could detract from the vanishing act.

Faradaí Pará Spirit, by Simon Störk and Stefan Wölfle
Inspired by the “Pixação” Brazilian graffiti style, this super tall and thin typeface hits all the right angles. The sharp edges and clean lines of the type, logo, and angular bottle create a striking graphic aesthetic. The inspiration may have been street art, but there’s nothing gritty about this clean, bold identity, set off beautifully by the richness of the dark amber color of the liquor.
(Via The Dieline)

Entremanos, by Análago
Fiery red, decadent garnet, and a dizzying pattern is a volatile combination in the world of crisp and summery wines. Yet the Mexican design studio counterbalances the heavy-handed color palette and pattern with classic type and clean lines (with a bit of fun in the stamp-like edge at the bottom of the label). Consider it the ultimate day-to-nighttime wine—equally in harmony with summer whites or moody red lighting.
(Via Packaging Design Served)

Blackbay Brewery & Co, by Carlos de Toro
Simple yet striking, these bright labels jump off the classic amber bottles, but it’s the modern aesthetic that keeps the packaging from looking like a stereotypical craft brew. The contemporary type and simple hierarchy on the label is clear, colorful, and easy on the eyes. And full disclosure, we have no idea what the numbers stand for, but we dig the idea of ordering a “5819” at the bar.
(Via The Dieline)