Every Friday afternoon we raise a glass with the packaging design experts at The Dieline and celebrate some of the best new boozy bottles to hit the shelves. Today we’re drinking:

Aarhus Malt, by the-pony
This limited edition whisky deserves, nay, needs a spotlight. To read the special “reversed label,” hold the bottle up to a light to illuminate the information glowing inside the golden drink. The understated typography, plus the handwritten number of the bottle, is so simple and classic, it’s (almost) impossible to focus on design over content.

Brau:Zeit, by Daniel Zenker
The two designs for Brau:Zeit, meaning “Brewing:Time,” perfects the day-to-evening look. The Temps Liquides brew does dark and sexy, combining modern typography with a red wax seal, while the 6:Korn brew exudes cheer with clear, slim bottles of bright yellow beer that resemble a bottle of pop. For extra measure, the timeline theme continues in the hourglass logo.

Pol Nostrum Ale, by Pixelarte
As far as we’re concerned, there are just three ingredients for the perfect weekend: sun, sea, and beer. Which is why we’re stocking up on this award-winning brew from Valencia, located near the Mediterranean Sea. On the label, the flowing lines remind us of the wind and the waves, while the coppery bronze foil represents the rising (or setting) sun. As for the beer portion, check out the side of the bottle for some inspirational food pairings.

Old Harbor Distilling Co., by Caava Design
This San Diego distillery opts for a more Naval take on the maritime theme with a bold font and a sailing knot logo. The symbol system used to differentiate the spirits has a unified crest of icons that would look at home on any ship’s hull (the ampersand knot for good ship design, obviously).


Rawal, by Dorian
For the final maritime-themed drink, we top it off with this refreshing gin. Created for Fishing Salada, a small cocktail bar in the seaside district of El Raval, Barcelona, the playful bottles create a visual game with the classic illustrations. Keep drinking to pull the swimmer out of “water.” For maximum visual effect, the bottle leaves lots of pleasing white space with a simple color coded system and a stamp-like label. Keep on swimming, old-timey Speedo dude, and we’ll keep on drinking.