Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This week we’re taking a detour from the regular programming of simple, minimalist packaging with patterns that mesmerize, disorient, and at times, even soothe. No 3D glasses required to get immersed in these flowing lines and trippy swirls.

Rojalet, by Atipus
How do you represent the “deep” flavors of a rich wine? This Barcelona-based design studio got super literal by digging into the red clay of the winery’s soil to unearth their packaging inspiration. The result: lines that remind us of the beautiful Grand Canyon, yet are abstract enough to serve as a design Rorschach test. We see a starry night, ’70s vibes, and colorful sound waves. You?
(Via Lovely Package)

APRENDIZ Mezcal, by Toro Pinto
We’re suckers for mystic symbols, and this delightfully strange mezcal hits the right note between contemporary pop art and ancient iconography. Though the hand-drawn illustrations could come off a bit dark and menacing, the bright bursts of color, clean type, and light packaging create a decidedly dreamy and playful look.
(Via Packaging of the World)

Yámana, by Estudio Iuvaro
For those who have sworn off patterns for their loud and showy nature, here’s a subtler rendition for you. With a delicate array of lines and a soothing turquoise color palette, the label transports us to the tranquil rainforests of Argentina, full of exotic plants. Plus, the gold foil and brushstroke type add a dose of visual interest while mimicking the handmade authenticity of a native relic. Keep this bottle ready for a getaway to a tropical paradise.
(Via The Dieline)

Pacheco, by Studio Yeyé
Unsurprisingly, we’re fans of Saul Bass over here at the AIGA national office, so this “liquid homage” to the design legend has topped our must-drink list. Inspired by his work for Alfred Hitchcock’s film, Vertigo, this brew’s label sports a pattern of graphic swirls that’s edgy yet simple in execution. Here’s to the trippiest happy hour ever.
(Via Packaging Design Served)