Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This week, Mezcal packaging is going beyond basic graphic variations of a spiky agave plant. Though the traditional liquor is intimately linked to its organic ingredient, let’s reach deeper into Mexico’s vibrant culture with age-old iconography and a dash of the contemporary for balance.
Agua Que Ataranta, by Futura
Created by the Mexican studio that knows how to pull off a dark, sexy, and mysterious look, this design is all about its powerhouse typography. With a name that translates to “water that stuns,” the design marries the crisp, pared-down look of fresh spring water with the bold kick of top-notch booze.
(Via The Dieline)
Le Tribute, by SeriesNemo
Taking highfalutin’ to a new level, these fluted columns tap into their inner royalty with gemstone hues of emerald and amethyst. Looking like the perfume bottle/decanter crossover of our dreams, the warm coppery details give a subtle vintage finish to the earthy flavors, without resorting to over-the-top frills.
(Via Packaging of the World)
Delincuente, by Estudio Yeyé
Inspired by a folk song that recounts tales of notorious Mexican criminals, this packaging takes on a unique challenge of distilling their rebellious spirit in a bottle. By relying on a tarot card-like aesthetic, the design captures the tension between the sinister nature of their acts and the glorification of their myths. But mostly these bottles are just beautiful in a raw, dangerous way.
Los Negros Mezcal, by Savitzsky Brand Building
Though black-and-white skull figures have the potential to skew a bit creepy, these simple illustrations manage to put us in a celebratory mood. Thanks to its nod to the traditional Day of the Dead holiday and festival, this bottle is more whimsical than grim reaper—with a hypnotic polish to boot.