Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Today we’re proving that mainstream trends don’t have to be so cookie-cutter. Though flat design is all the rage, the packaging for these interactive wines and glow-in-the-dark beers elevate the mass-approved look with bold touches that are making us fall for the über contemporary effect all over again.

Equilibrium Estate Wine, by Gemma Warriner
What starts as a clean pattern that echoes the streamlined appeal of infographics, delivers a delightful plot twist as the wine starts flowing. The markings that remain on the empty bottle represent the vineyard’s environmental efforts that aim to make a positive impact, one droplet at a time. So bottoms up, everyone, this one’s for Mother Earth.
(Via Trendland)

Fort Point Beer Company, by Manual
Getting sick of your NorCal friends’ Golden Gate Bridge selfies? Here’s a fresh angle on the iconic beaut. The intricate play of beams and trestles of the city’s architectural gems received a flat blueprint-esque treatment for these brews, which manages to bring a welcome, abstract perspective to the famed structures.
(Via The Dieline)

Fuji Sake, by Studiobium
The irony of including a 3,776-meter peak in our “flat” design collection isn’t lost on us—but we couldn’t resist after glimpsing the minimalist bottle. By scaling back on extraneous details, the bottle boldly presents a crisp look that puts a pin light on the brand name and the subtle, conceptual rendering of the legendary mountain.
(Via Packaging of the World)

Abadía, by TSMGO
Though flat designs work well to emphasize the clean aesthetic of minimalist packaging, it also works to de-clutter and simplify a complex one, like the intricate geometric patterns in the Romanesque architecture of the ancient temples and iconography. Plus, we love the double-duty fluorescent colors that are activated in darker lighting.
(Via The Dieline)