Every Friday afternoon we raise a glass with the packaging design experts at The Dieline and celebrate some of the best new boozy bottles to hit the shelves. Today we’re drinking:
Hellstrøm Gløgg, by OlssønBarbieri
Mulled wine isn’t just for the holidays. Though typically associated (and advertised) with a Christmas theme, this handsome bottle sheds its seasonal look to focus on the ingredients and medicinal roots. Instead of kitschy holiday designs and a horrid red-and-green color scheme, OlssønBarbieri’s illustrations of flower buds set against a black background are timeless and “recall the dark wine and spices floating in the pot.” Very meta.
Sugrue Pierre, by Stranger & Stranger
Stranger & Stranger is keeping it dark and sexy for the Friday the 13th weekend with this sparkling beverage masquerading as an aged red wine. It’s hard to believe that such subtle packaging, with intricate varnished seals that add depth to the matte black label, could contain effervescent bubbles.
Gzub Craft Brewing, by Redkroft
With a name like Gzub—loosely translated to “beer belly” or “small kid”—there’s no need for this Polish craft brewery to oversell the cuteness. Instead, Redkroft went classic with slim, unadorned amber bottles and clean typography. Add the bright, cohesive color scheme and you have yourself a visual identity that’s retro and modern without being too twee.
Hophurst Brewery, by Fake Studio
Speaking of twee, “rustic campfires meet esoteric lectures” might sound like a description for a horrible hipster design, and though these stout, dark brown bottles, bits of twine, and earth-toned palette certainly help make that case, the clean graphic treatment and illustrations keep this beer feeling modern. Plus, the woodsy feel keeps the beer from coming off as overly pretentious, wahat with descriptions about “luxurious stouts for philosophers and debaters,” and a flavor that’s literally called “debonair.”