Every Friday afternoon we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Today we’re embracing (and elevating) the latest rosés with packaging design that goes beyond flowery illustrations and blush tones. It’s high time to reclaim rosé back from “brosé” (yes, that’s sadly a thing now) with these high-impact logos, understated simplicity, and dreamy gradients.

0-Hour Rosé, by Eszter Laki and Gergely Szoke
Although strike-throughs and slashes usually trigger night terrors for overly-edited writers, the bold line in this logo impressed us with its impact. Instead of reiterating the typically romantic and overtly feminine aesthetic of many rosés, this design strikes a delightful balance between energetic and refined.
(Via The Dieline)

Sun Wines, by mousegraphics
Need proof that all-natural doesn’t have to mean hippy-dippy? This elegant family of organic wines caught our eye with its clean, restrained design. With only four lines and a circle, the labels represent the solar phases, from the pinkish “rose” of the rising star, to blindingly “white” mid-day scorch, to the “red” sunset—which means any hour can be happy hour, right?
(Via Lovely Package)

Pirkadat Rosé, by Norah Demeczky and David Vass
It’s starting to feel like summer might be here to stay, so it’s time to bring some color to the fore—and there’s no better way to do it than this dreamy and almost-psychedelic-looking rosé that takes the drink’s trademark pink to the extreme. The vivid blend of shades is brilliant, but never strays into all-out tie-dye territory. The label is delicately offset by the rest of the packaging, which keeps things understated with our favorite combo: black and white, clean sans serif type, and a subtle logo.
(Via Packaging Design Served)

Pure Drops, by Bob Studio
Sometimes the smallest taste (or drop) can seem more delectable than a full glasses because it leaves us wanting more. Or, simply put: “less is more.” This line of wine achieves that feeling perfectly with a delicate droplet-shaped label that not only caught our eye with its unorthodox shape, but with the pretty (but not girly) floral illustration that also serves as the flavor index. The rest of the bottle is left blank, save for the small inscription on the neck, leaving things crisp and clean instead of overly embellished.
(Via The Dieline)