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Three Boisterous Beers and an Elegant Wine Thrown in for Good Measure

Welcome back to Happy Hour, the time of the month where we take a moment to admire the best in booze branding. This month we have a veritable bar’s worth of good stuff for your drinking—and ogling—pleasure, including some very attractive beer designs and a glimmering wine label. So sit back, crack open a bottle, and get scrolling.

1
MacWell Creative: Hedönist beer

Hedönist beer abides by the motto “why not.” Likewise, its branding from MacWell Creative takes on a purposefully devil may care attitude. The Helsinki creative studio designed a series of labels that playfully mixes staid Scandinavian elements with bold colors and psychedelic illustrations. All of the labels don a wordmark made from a handmade typeface, while the logo—a sun peeking over a wavy line—adds a perfect dose of strangeness to the whole design.

2
Zipeng Zhu: Novo Brazil Brewing Co.

San Diego brewery Novo Brazil Brewing Co. has a can as bright and sunny as its namesake country. The company commissioned the master of color, Zipeng Zhu, to redesign its identity into a modular system that makes sense of its large variety of beers. Zhu and his team created a modular identity that plays with color and pattern, while maintaining a sharp focus on consistency. Each beer gets its own color palette and illustrations, arranged in a checkered pattern. The result is a boastfully bright design that wraps around the can like a technicolor patchwork quilt.

3
Studio.Build: North Brewing Co's Ute beer

The new beer from North Brewing Co is an “experimental” beer. The product of a collaboration between the Leeds brewery, furniture makers Plaey Workshop, and design agency Studio.Build, Ute (short for the Norwegian phrase “Utepils”—to enjoy a beer outdoors) is brewed and designed to reference the nearby Yorkshire forest. The beer itself is bright and light, and Studio.Build designed a can that echoes the taste. Each of the four limited-edition cans feature an array of thick green lines cutting across a white background in different patterns. “The packaging has been inspired around the idea of sunlight peeking through leaves in the forests,” the studio says.

4
Atipus: L’Om wine

Another bottle, another label inspired by trees. This time it’s from Barcelona studio Atipus, designing for L’Om wines. The elegant bottles are inspired the Elm trees that surround the vineyard. Glinting green and gold lines wrap around the label in an asymmetrical pattern, giving the bottles an elegantly minimalist look. Not exactly tree-like, but lovely nonetheless.

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Happy Hour