Every Friday afternoon we raise a glass with the packaging design experts at The Dieline and celebrate some of the best new boozy bottles to hit the shelves. Today we’re drinking:
1842 Ratafia, by La Fonda Gràfica
What’s the highest praise for liquor packaging? It’s “I have no idea what this is and still want to drink it,” which is what Eye on Design’s editor Perrin Drumm said about 1842 Ratafía. Apparently, the sweet drink is made from a traditional recipe that dates back to 1842, hence the numbering on the label. But by marrying 19th-century typography with 21st-century minimalism, the bottle conveys a contemporary take on an old-world product without the need for a lengthy, label-cluttering explanation.
Viña Luparia, by TSMGO
Cute enough for a children’s book, yet striking enough for wine shop shelves, these illustrations are all quirk and no kitsch. Cameo appearances by wolves from our favorite fables are just enough to spark our imagination while the geometric bursts of color and energetic brushwork keep it visually mesmerizing for even the most unimaginative adult.
Finísima, by SAVVY Studio
How do you exude “artisanal beer” and still appeal as a commercial brand? This Mexican brew lets high-quality materials like toothy paper, a classic amber bottle, and elegant gold foil to do the talking. And even though the overall aesthetic is pretty understated, we’re definitely listening.
Iron Springs Brewery, by BrandMade Design Co.
And the prize for best redesign goes to…Iron Springs Brewery for new packaging that (much better) captures the Americana vibe of its hometown, a place that previously came off as anything but a “crossroads of tree huggers and bike culture nestled within beautiful surroundings.” Now instead of a label with nondescript fonts and what looks like stock photos pasted lazily over solid color backgrounds, the bottles sport a proper logo, a personality for each brew, and even small illustrations that serve as shout-outs to the Iron Springs community.