Ustwo, Monument Valley

A brief rundown of some of the most influential and revered studios that formed in the English capital, and still work there today.


Pentagram, London Design Festival 2016 identity

Formed: 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky in Needham Road, West London

Based: Notting Hill

Key Projects: Victoria and Albert Museum identity, Tiffany & Co identity, interiors for Alexander McQueen stores

GBH, designs for Virgin Galactic

Formed: 1999 by Jason Gregory, Mark Bonner, and Peter Hale

Based: Chiswick, west London

Key Projects: Yotel branding; Eurostar rebrand and interiors; Virgin Galactic branding, interiors, and livery design

Johnson Banks, Science Museum project

Formed: 1992 by Michael Johnson

Based: Clapham, south London

Key Projects: Science Museum rebrand, Virgin Atlantic rebrand, Save the Children positioning


Made Thought, G . F Smith logo

Formed: 2000 by Paul Austin and Ben Parker

Based: Rathbone Place, central London

Key Projects: Branding projects for Adidas, Yves Saint Laurent, Harrods, Nike; G . F Smith rebrand


Formed:  The Partners was founded in 1983 in London by a group of five designers: Aziz Cami, Keren House, David Stuart, Malcolm Swatridge and Nick Wurr, who named the business ‘The Partners’ to celebrate their creative collaboration. Now part of the WPP agency merger Superunion, which saw it join with Brand Union, Lambie-Nairn, Addison Group, and VBAT.

Based: Clerkenwell

Key Projects: National Gallery rebrand, Vodafone identity update, Kantar branding


Wolff Olins, London 2012 Olympics logo

Formed: 1965 by designer Michael Wolff and ad exec Wally Olins

Based: Bayswater, west London

Key Projects: Identities for Apple Records, London 2012 Olympic and Paralympic Games, New York City; Skype rebrand

Ustwo, Monument Valley

Formed: 2004, by  Matt Miller and John Sinclair (Mills and Sinx)

Based: Shoreditch, east London

Key Projects: Creation of Monument Valley, Dice, Granimator


Bibliothèque, Golden Meaning. Photo by Richard Hubert Smith

Formed: 2004

Based: Clerkenwell

Key Projects: Design Council guidelines; Speirs + Major branding and website; installation graphics for The British Council’s UK Shanghai Expo pavilion (designed by Thomas Heatherwick); graphics for Design Museum’s Dieter Rams exhibition 

Studio Myerscough, Agape

Formed: 1993, by Morag Myerscough

Based: Hoxton, east London

Key Projects: Barbican Art Centre wayfinding, Tate Modern New Extension wayfinding, Southbank Festival of Love installation, The Deptford Project


Spin, Whitechapel Gallery logotype

Formed: 1992 by Tony Brook and Patricia Finegan

Based: Kennington, south London

Key Projects: More4 identity, Whitechapel Gallery identity, AGI Open identity; founded Unit Editions


APFEL, Drawing Futures for Bartlett School of Architecture

Formed: 2003, by Kirsty Carter and Emma Thomas

Based: Bethnal Green, east London

Key Projects: Architects’ Journal identity and redesign; exhibition graphics for Postmodernism: Style and Subversion at the V&A; WallpaperSTORE* identity


Graphic Thought Facility, Frieze branding

Formed: 1990; jointly owned and led by directors Huw Morgan, Paul Neale and Andrew Stevens

Based: Clerkenwell

Key projects: Identity for interiors store brand Habitat; retail interiors for M&S Foodhalls; exhibition design for Kenneth Grange: Making Britain Modern 2011 at Design Museum; identities for Design Museum and Frieze Art Fair.

North, Barbican guidelines

Formed: 1995, by Sean Perkins

Based: Clerkenwell, central/east London

Key Projects: Barbican identity, St Pancras Hotel branding, The Photographers’ Gallery identity, Hakkasan restaurant branding