TwoPoints.Net's typeface for ESPN The Magazine, the Gold Rush issue, 2018.

Name: It doesn’t have one yet! So for now, we’ll just call it the 2018 Winter Olympics typeface for ESPN’s The Magazine.

Designers: TwoPoints.Net

Release Date: Winter 2018, of course.

Back Story: The latest issue of ESPN’s magazine focuses on the female athletes participating in this year’s Winter Olympics in PyeongChang. TwoPoints.Net was commissioned to design a custom typeface for the issue, as well as a variety of snow-themed pictograms, chilly illustrations, and layouts featuring frozen mountain peaks.

TwoPoints.Net had created two typefaces for ESPN The Magazine prior to this particular commission: one for its NBA issue, and another for the NFL. This new, bold, colorful, and twisting typeface is the studio’s most light and expressive font for ESPN to date.

What are its distinguishing characteristics? Half loops, straight lines, and bright colors the same shade as the Olympic rings make this typeface good for gold. Its lines and curves look as if they were cut into snow with the straight lines of a pair of skis or the edge of a blunt snowboard.

Perhaps the most distinctive feature is the separation of lines and circles (either half or quarter shaped), which gives the typeface a playful sensibility, and hints at the the barriers set up between an excited crowd and the dramatic end of a slope where a star athlete takes her bow. We also enjoy the way that some of the stem endings cascade outwards for a little too long—recalling that slippery moment on ice, when there’s no such thing as an instant stop but rather a long, graceful slowing down.

TwoPoints.Net’s typeface for ESPN The Magazine, the Gold Rush issue, 2018.

What should I use it for? You shouldn’t use it; instead you should read it in ESPN The Magazine’s latest Gold Rush issue. TwoPoints.net hasn’t considered making it available for others to use at all. For now, it remains bespoke. “Designing something for a one-time-only use is actually so much more fun than designing for ‘eternity’,” says one half of TwoPoints.net, designer Martin Lorenz. “There’s no pressure to deliver something perfect. Perfect is boring anyway.”

What other typefaces has it been paired with? ​ESPN The Magazine uses Geogrotesque, Tungsten, Miller, and United Sans and Serif.