Courtesy The Designers Foundry.
Our weekly look at a favorite new typeface. Share yours with us on Twitter @AIGAdesign and Instagram @AIGAeyeondesign with #TypeTuesday.

Name: Adinah
Designer: Andy Lethbridge
Foundry: TDF
Release Date: July 2016

Back story: Adinah’s sweet letterforms draw inspiration from pointed brush calligraphy and the vernacular charm of hand-painted signage. Designer Andy Lethbridge has a particular fondness for incorporating an analog look into his contemporary digital typefaces. “Adinah is a typeface I’ve been wanting to create for some time now,” says Lethbridge. “When I was putting the finishing touches on the base script, I decided to push it a little bit further, adding the layering possibilities and styles influenced by traditional sign-writing techniques.” He practiced the alphabet by hand for years until he was so familiar with the letterforms that when it came time to digitize them, the design was complete and finishing up was just a matter of plotting out the points.

Why’s it called Adinah? Like many other designers, Lethbridge struggled with what to call his new typeface. He ended up searching an online database of baby names until he landed on Adinah. “Once I typed it out, I knew it was the right choice,” he says. “It just clicked and showed off the rhythm of the typeface really nicely.”

What are its distinguishing characteristics? Adinah provides nearly endless opportunities for fun, with eight type styles complimented by six layering choices. Solid and Rough variations to the underlying alphabet give designers two options for the base layer: Solid has smooth, careful contours while Rough has a more lo-fi look, as if ink is bleeding into paper. Experiment to your heart’s content with inline strokes and shaded highlights, plus a full range of Open Type and contextual alternates including a range of end caps to play with different ways the letterforms can flow, connect, and create different word shapes. 

What should I use it for? Adinah is great anywhere calling for a brush script with a modern twist: advertising, branding, packaging, and logos in all media.

Who’s it friends with? Lethbridge likes it with one of his other typefaces, Bronkoh. Adinah’s flowing curves would also look great paired in a composition with Clarke’s squared angles.