Our weekly look at a favorite new typeface. Share yours with us on Twitter @AIGAeyeondesign and Instagram @AIGAeyeondesign with #TypeTuesday.
Back story: “Function almost tries to emulate a typeface that people who don’t know how to design a typeface would draw,” says McQueen, TDF’s founder. “It’s an idea I’ve been exploring on and off for years. One inspiration was the temporary lot in [London’s] Shoreditch opposite the Village Underground, which had ‘Car Park’ painted on it in big letters.” As part of the collaboration between McQueen and Burrill, a wooden type alphabet made by Thomas Mayo is being auctioned for charity (one letter at a time!) via The Designers Foundry. In addition to the font itself, the project also includes a letterpress-printed poster.
Why’s it called Function? “There’s nothing overtly finessed—it’s intentionally chunky, brutal, and functional,” McQueen says.
What are its distinguishing characteristics? This grid-based, all caps typeface, reminiscent of early 20th-century Constructivist poster fonts, possesses a clumsy adolescent charm. Less self-conscious than the average teenager, it manages to celebrate its awkward, even ugly qualities. It’s available in Regular and Condensed weights, with alternates for several characters. McQueen and Burrill love the alternates for A and W, though the range of options on the M are pretty great, too, as are the understated differences in crossbars on the F and E.
What should I use it for? “We’d love to see it used in large formats, huge titles, billboards, and the like,” says McQueen. How about some outdoor signs painted on directly on brick walls, staying true to Function’s roots? Meanwhile, until someone takes up the challenge, it also works nicely for logos and editorial purposes.