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Form Factor

Form Factor

How to Build an Entire Brand Identity Around a Squeeze Bottle

Like Go-Gurt before it, the playful ethos of olive oil brand Graza, which launched earlier this year, is defined by…

Form Factor

There’s a Clever Strategy Behind the Flash of Fireworks Packaging

The packaging design of fireworks is at once easy and hard to ignore. As a category, it’s just loud enough…

Form Factor

Mail-Order Ice Cream Is Trying to Be More Sustainable. But It Still Doesn’t Make Much Sense

In the past decade, cold shipping has grown from an industrial need to an everyday occurrence. From meal kit deliveries…

Form Factor

Modern Period Brands Used to Blend In. Now, Like Everything Else, They’re All About Standing Out

In 2015, a few things happened that moved menstruation from the margins and into the center of the cultural conversation.…

Form Factor

How Do You Make Meatless Meat Cool?

In May 1998, a Portland-based veggie burger brand took a risk. The earnestly named Gardenburger spent $1.5 million dollars on…

Form Factor

Beauty Packaging Gets a Gender-neutral Makeover

Welcome to Form Factor, our column exploring the intersection of packaging, branding, and culture. When skincare brand Soft Services launched…

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Form Factor

How to Build an Entire Brand Identity Around a Squeeze Bottle

Like Go-Gurt before it, the playful ethos of olive oil brand Graza, which launched earlier this year, is defined by…

Form Factor

There’s a Clever Strategy Behind the Flash of Fireworks Packaging

The packaging design of fireworks is at once easy and hard to ignore. As a category, it’s just loud enough…

Form Factor

Mail-Order Ice Cream Is Trying to Be More Sustainable. But It Still Doesn’t Make Much Sense

In the past decade, cold shipping has grown from an industrial need to an everyday occurrence. From meal kit deliveries…

Form Factor

Modern Period Brands Used to Blend In. Now, Like Everything Else, They’re All About Standing Out

In 2015, a few things happened that moved menstruation from the margins and into the center of the cultural conversation.…

Form Factor

How Do You Make Meatless Meat Cool?

In May 1998, a Portland-based veggie burger brand took a risk. The earnestly named Gardenburger spent $1.5 million dollars on…

Form Factor

Beauty Packaging Gets a Gender-neutral Makeover

Welcome to Form Factor, our column exploring the intersection of packaging, branding, and culture. When skincare brand Soft Services launched…

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