Jia identity by Adam Lowe

Also in this week’s Design Diary, our roundup of projects, events, and general design world news, we bring you the new publications documenting how typography impacts all human senses, celebrate 15 years of UK graphics stalwart Stereohype, and muse on graphical reinterpretations of how we hear sound. For more along these lines (and so many others) you can follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

Sarah Hyndman, Type Tasting publications

We’ve long been fans of Sarah Hyndman’s multi sensorial explorations of typography in her Type Tasting series, and now she’s gathered some of her ideas and research in a pamphlet-style book series. Billed as “for people who want to change how we think and talk about typography,” the books feature published scientific studies and step-by-step details of Hyndman’s experiments around things like how typography impacts how we taste and smell, “sniffable elements,” and “more idiosyncratic ideas and theories aimed at making the reader think differently about typography,” according to their author.

Hyndman is a graphic designer by trade who’s been researching typography and perception through all the senses since 2013, and specializes in creating multisensory installations, immersive events, and workshops designed to challenge assumptions. Her previous books include 2016’s Why Fonts Matter, and How to Draw Type and Influence People, published in 2017. The first two books in the new series, A Taste of Type from Sour to Sweet and Typographic Taste-changing Jellybean Experiment, will officially launch on November 11.

Adam Lowe, Jia branding 

Brooklyn-based freelance designer Adam Lowe has created the branding and art direction for Jia, a California-based on-demand litter cleanup service. “The main issue with litter cleanup is the current perception of litter itself,” says Lowe. “Litter is messy. It’s ragged and dense. It’s an eyesore and noisy. Although litter is seen as problematic, it’s also seen as too displeasing for the everyday person to interact with.” The goal of his design approach was to engage the public through a “unique visual language which will showcase litter cleanup in a fresh and attractive way,” he says. “The solution is a brand system which combats the very idea of litter by conveying a bright and modern world through simple typography, a clear grid, bold color, and stylistic imagery.” 

The logo is flexible, in that the ‘J’ mark can stand alone to represent Jia as a brand, or act as a label to hold information; and can be layered or used as a standalone element; while a grid was used to ensure the logo can be guided within a set of specific lines to ensure consistency. Yellow was chosen as the main brand color in a bid to contrast with the grimier look of trash. “Jia’s brand will mostly be seen out cleaning the streets. It’s important that every element in this space carries the same principle as the rest of the system,” says Lowe.

Stereohype celebrates its 15th birthday

Stereohype is a graphic art label and online store that aims to showcase design talent from around the world, founded by design studio FL@33, helmed by duo Agathe Jacquillat and Tomi Vollauschek. The label is best known for its button badge collection, which now boasts a whopping 1,500 individual badge designs by more than 500 established and emerging illustrators, graphic designers, photographers, typographers, and artists.

Of these, 156 are new graphic art products including the curated B.I.O. (By Invitation Only) Button Badge Series 19, new gift boxes such as a 15th anniversary matchbox-style package filled with B.I.O. Series 19 badges, and the winners in the ‘Sets of Four’ category of the 2019 badge design competition, the most recent of what has become an annual, rather joyous stalwart of the emerging designer community in the UK. To celebrate its birthday, Stereohype has also released new fine art Button Badge Motif Prints on heavy textured paper, each with embossed Stereohype certification seal.

Entwurf, Aspects of Music

London-based studio Entwurf has just unveiled a project that couldn’t be more up our street: a series of artworks presented in a limited edition 12″ gatefold case. Each of the six pieces visually explores the six ways of analyzing sound; pitch, duration, loudness, timbre, sonic texture, and spatial location.

The studio also created a poster series, slipmats, and T-shirts built around the visual assets formed from the project. “One of the core objectives to the project was keeping the design, development, and production processes close to home, working alongside a handful of talented collaborators with a precision for detail and high-end hand made finish,” says Entwurf. “This project throughout has been a real labor of love.”

Grant Gasser, Mouse Dog Bird designs for poems by Oliver Burell

Mouse Dog Bird is an art book designed by Grant Gasser of original pastel drawings accompanied by poems by Oliver Burell. “The goal is to communicate peace and acceptance in the wake of suffering through balance and serenity,” says Gasser. “A sense of acceptance of pain is definitely evident throughout the pages in both the writings and illustrations.

The aim was to convey a sense of surrealism through creating each drawing with three parts that work together to “create an unknown but subtly recognizable form,” says the designer. “I feel that true peace and joy stems from the acceptance of our own reality and position. Whether that be positive or negative, I advocate for the complex beauty of recognizing our roles in the larger scheme of humanity.