One of the perks of being the managing editor at AIGA is spending my mornings reading design stories and calling it “work.” But not everyone gets to (or wants to) peruse RSS feeds like it’s their job. Consider this a hit list (as well as a few things you may have missed) of the most interesting things I’ve and seen, read, and watched this week. You can follow along every other day on Instagram @AIGAdesign and on Twitter @AIGAdesign.

This week I…

…gape at the work by Angelica Dass in her unbelievably ambitious photography project, “humanæ,” which aims to catalog every skin tone in the world and ascribe each with a Pantone color I.D. Somehow discrepancies over race and ethnicity seem pretty silly when everyone is just a 44-2 C or a 7517 C, or some other number on an infinite spectrum.

…work up a thirst for some mango juice after scoping the campaign Sagmeister & Walsh developed for Indian beverage company Frooti. According to Jessica Walsh, the clever idea to make the main ingredient—mangos—the star of the ads by miniaturizing everything else came after she and Stefan saw how pretty much all Indian billboards speak the same visual language—namely lots of busy text and photography. “Only the Frooti packaging and mangos were kept in real-life scale,” she said. “This allowed the packaging and the mango to appear as the hero of the shots while allowing us to tell stories and add moments of humor.”

…am not even sure where to start with the staggering range of work in the London Design Museum’s annual “Designs of the Year” exhibition. How to make sense of a show that puts the mobile game Monument Valley beside Google’s self-driving car and a sanitation system for remote areas “makes even the least design-oriented visitor surely question the nature of what ‘design’ itself means. Should it look beautiful? Should it make our day easier? Should it help the planet? Should it save lives?” Should the exhibition maybe be organized more clearly?


…find another reason to visit London soon, as the design of this year’s Serpentine Pavilion was just announced. Spanish architecture studio SelgasCano describes its rainbow playground winning entry as a “journey through the space, characterized by color, light, and irregular shapes with surprising volumes.” Gotta love that architecture talk, but I’m sticking with “rainbow playground.”

…prefer the less subtle but much better U.S. book cover design for Harper Lee’s new novel, Go Set a Watchman. Seriously, U.K. cover, you might as well just come right out and say “Hey, remember Harper Lee? That author who wrote To Kill a Mockingbird? She’s got a new book!”

…hate being a hater, but I’m so not on board with Fantastic Man’s redesign—don’t even get me started on the cover photography (or choice of cover boy). Compare the new issue with the one before it (above) and judge for yourself.


…hope that all the press attention the food packaging design whizzes at Tomorrow Machine are getting recently means that the world is finally embracing their mind-blowingly innovative sustainable design solutions and I’ll soon be drinking my smoothies from an agar-agar gel carton instead of a plastic bottle.


take a cue from Google’s latest encounter with a reporter and rename my folder of favorite GIFs “official responses.” Seriously, how much better is this cute kid than “We can neither confirm nor deny?”

…prepare myself for the inevitable moment when the new “infinite like” button on Twitter’s livestreaming video app, Periscope, jumps to other platforms. How meaningful it is to rack up likes is questionable to begin with, but if you can now like something as much as your tap-happy fingers will allow, does that raise the value of likes, or lower them? (But if you like Design Diary, share this post with someone you like like.)