There’s little doubt you’ve heard of Push Pin Studio — the legendary collective of designers whose collective work revolutionized the field of commercial illustration. But there’s more to Push Pin than its most famous contributors like Milton Glaser and Seymour Chwast. In a new exhibition at Poster House called The Push Pin Legacy, Poster House’s chief curator, Angelina Lippert, explores how the studio’s eclectic style helped to define the counterculture aesthetic of the 1960s and move beyond the austere minimalism that dominated the Mad Men era of advertising. It’s a comprehensive look at Push Pin’s work, not just from its most prominent designers, but of the 85 other talented designers and illustrators who passed through the studio.
The exhibition has been in development for the past three years with Lippert working closely with Chwast and Glaser, before he passed away in 2020. After the pandemic put everything on hold, Lippert spent the time shaping the show through one-on-one interviews with surviving member of Push Pin, from support staff to premiere illustrators. We caught up with her recently to talk us through the backstories of five lesser known but impactful posters that were produced by Push Pin.