Work by Babak Ganjei
We ask the world’s top designers and illustrators to answer 13 questions and create a visual response to one of their choice.


We’re longtime fans of Babak Ganjei, the London-based artist and illustrator who has a knack for making us literally laugh out loud thanks to his superbly imaginative film ideas, and some excellent suggestions for band names. Indeed, who wouldn’t want to see Pervert Cat, especially if they happened to be supporting the likes of Fred Sheeran? Ganjei recently had a book published of his film ideas with Rough Trade’s new publishing venture, but he’s taken a break from dreaming up potential Hollywood blockbusters to have a wee chat with us here at Eye on Design. Do yourself a favor and follow him on Instagram @babakganjei.

Describe what you do in four words or less:  Keep things simple.

When did you know you wanted to be an illustrator?  I never really thought about it. I do, however, remember at 16 reading that the founder of Sub Pop studied art history and knew then that I was going to art school.

If you weren’t an illustrator, you’d be:  A failed musician.

The typeface you love/hate/love to hate: Cooper Black. I love it, it always appeals to me. But it’s overused and I hate it. Yet I use it all the time.

Your dream design (or redesign) project is: The artwork for the new Abba album.

What’s the best piece of advice you’ve received (and who said it)?  “Grow up”… My ex girlfriend.

The quality in others you most admire is: Humor and humility.

You’re secretly really good at: Keeping secrets.

The biggest design cliché right now is: “You need to break new ground.”

What keeps you awake at night? Wondering whether I’m setting a good example as a parent. My work is predominantly self-instigated: if it succeeds, it’s a fine example of doing things on your own terms. If it fails, you’re a lazy selfish idiot.

What contribution will you make to the creative community in the next 10 years? I’m not a technology person really, so if I can fight the corner for hand-made marks for the next 10 years I will do that.

What question are you dying to answer that we haven’t asked? Would you like a coffee?

What’s the answer? Yes.