In 1977, the artist Linder Sterling spliced together the image of an iron-headed woman with gnashing fangs for nipples using pages from a girly mag and an Argos shopping catalogue. Resized, organized, and formatted by graphic designer Malcolm Garrett using a photocopier, the explosive collaboration culminated in the iconic design for the single Orgasm Addict by British punk band The Buzzcocks.
Celebrating the 40th anniversary of the single’s release, a new exhibition curated by Garrett along with studio DR.ME asked 120 practitioners to reimagine the original design. There were only two restrictions: the work should be the original colors (a riotous, pure yellow and a relieving blue pantone 286), and it should be square-shaped, like a 7” record.
The contributions are now on display at bars and restaurants across Manchester for the duration of the city’s design festival (rumor has it that Peter Saville’s work is in a porn shop in the city’s northern quarter, scan his QR code on the left to see the NSFW reason why). We got in touch with five of the contributing designers to hear more about their unique responses.