Our weekly look at a favorite new typeface. Share yours with us on Twitter and Instagram @AIGAdesign with #TypeTuesday.
Back story: Founded in 2014 by designer Brian LaRossa, Type Brut is on a mission to create entire alphabets from small samples of letters that were, in most cases, found on art historical documents from the early 20th century. LaRossa, an art director at Scholastic Publishing in New York, says, “Each typeface is part revival and part invention. The whole foundry is an exploration of the line between art and design. I make the typefaces available for free because I’ve long been fascinated by gift economies. Also, to my mind, Type Brut and the display faces I’ve designed for it are first and foremost educational experiments.”
Why’s it called Rumori? Rumori was extrapolated from the title lettering on Luigi Russolo’s Futurist manifesto L’Arte dei Rumori, or The Art of Noises, issued in 1913 and expanded into book form in 1916. It was created by MuirMcNeil for designers Paul Bailey and Yeb Wiersma, who were commissioned to republish Russolo’s manifesto in 2014. In a piece for Design Observer, Rick Poynor notes that Russolo “argues for a radical new form of music based on the sounds of modern industrial life: rumbles, roars, whistles, hisses, gurgles, screeches, and crackles… Russolo, who had until then been a painter, constructed a collection of extraordinary noise machines—intonarumori in Italian—to generate this challengingly abrasive Futurist soundscape.”
What are its distinguishing characteristics? Rumori has an assertive yet friendly overall feel, thanks to thick strokes that are combined with playfully angled terminals.
What should I use it for? Most of Type Brut’s typefaces perform best on posters or typographic marks, and all are a natural conceptual fit for the publications and promotional material of art museums and galleries. Rumori’s warm upper and lowercase characters are well suited for titling and headlines.
Who’s it friends with? Johnston, also designed in 1916, is an interesting sans-serif match. Try Caponi for a complementary range of serif display and text weights. Rumori also pairs well with Chronicle Text.