“So often being eco-friendly means you have to compromise on aesthetics and we wanted to change that,” says Lark co-founder and creative director Michelle Donnelly. The Toronto-based, closed-loop beverage company borrows its “minimalist milkman” business model from well before the 21st century, but its look is on-the-nose modern. The design was done in-house, and its sources of inspiration include “the still life photos of Irving Penn” and “90s minimalism and fashion branding.” The reusable swing-top bottles are sealed with a small-as-can-be, text dense, water soluble label. The alluring colors of the drinks themselves, botanical riffs on familiar flavors like lemonade, ginger ale, and cola made with spring water from Ontario, effectively act as labels. “Using less is better for the planet and so often the same goes for design,” says Donnelly. “The aesthetic is a very pure representation of the philosophy.”