A new studio in Bed Stuy, New York, is “so beautiful” that employees “just can’t leave,” Eye on Design has learned.
The studio building—designed from blueprints created by late “starchitect” Zaha Hadid—was constructed to house Pencl, which bills itself as “a fully integrated startup design and holistic innovation incubator for the 21st century.”
Pencl has an “animal-inclusive” policy that welcomes small photogenic pedigree dogs, cats, and other exotic pets such as the office parakeet, Mowgli. “I’m always showing off the office menagerie on Instagram stories,” reveals junior employee Taylor Katz, who tells us he’s never left work before 10:37 p.m.
“It’s basically the only content I have because I spend 100% of my time at work. When I was here at 2 a.m. last week, I even taught Mowgli how to say ‘Help! I’m trapped in a hell of my own making!’”
Interior features include Imagination Corner—a VR and AR space in which staff can take “mind journeys” into virtual destinations such as jungles, beaches, and various other non-Bed Stuy-based office sites. In a leaked staff email, Pencl CEO Jerry Robbins writes: “Who needs days off when the office is one big holiday? We’re a family here. Work time is family time. We call meetings ‘love-ins’ because that’s what they are.”
The office is open 24 hours a day, 7 days a week, “Because we’re all about ideas, and ideas don’t keep time,” added Robbins, whose company turns over an estimated $1 million each week. Among Pencl’s “disruptive” time-saving measures are loudspeakers used to announce when bathroom stalls become vacant and an airport-style moving sidewalk.
Pencl “✌️lead evangelist 💪” [PR executive] Skye Carter says, “Until now the company’s been in beta. From next month we’re starting to host exclusive ticketed events, so it’s a year-round office party.
“People can totally do their work around the minty fresh beats of Nelly’s comeback tour, ‘Ripping off the Band-Aid’. Ever heard of multitasking?”