Earlier this year when we revamped our Get Out the Vote campaign (the key element of AIGA’s ongoing Design for Democracy initiative), I was skeptical about what asking designers to make a bunch of posters—however beautifully designed—could really do to encourage voter turnout at the November presidential election. I could imagine the collective groans over the call for yet another poster—the graphic design equivalent of the tote bag.
But call for posters we did, and what we got back from designers totally exceeded my expectations. Not just because we received some really, really good design work from some really, really talented designers (Milton Glaser, Paula Scher, and the members of AIGA’s national board are just a few), but because unlike in previous, perhaps less contentious election years, this year the posters have become merely the starting point for designers launching local Get Out the Vote campaigns of their own.
Take L.A. designer and AIGA board member Agustín Garza, who enlisted the help of actor and activist Edward James Olmos for his poster, as well as for the local PSA that ran on Spanish-language network Azteca. Seriously, have you seen this thing? I don’t speak Spanish and yet I’m completely frightened not to vote now, lest Olmos haunt my post-election nightmares. (I mean, whatever works, right?)
Now you can see all the best work by designers who submitted a poster to the campaign in the online exhibition hosted by Google Art Project, AIGA Get Out the Vote 2016. The exhibition also include video interviews with Milton Glaser (Bloomberg Businessweek) and with Marcia Lausen, who helped lead AIGA’s Design for Democracy from the very beginning.
And of course there’s still plenty of time to submit a poster of your own. I think it might actually make a difference this year.
AIGA Get Out the Vote 2016 is part of Google Art Project’s wider showcase on American Democracy.