Fixture by Sudtipos

Name: Fixture
Designer: Alejandro Paul
Foundry: Sudtipos
Release Date: September, 2018

Fixture by Sudtipos

Backstory: “It started like a game,” says Ale Paul, one of the founders of Argentine type studio Sudtipos, about the origins of Fixture, his massive 72-font family. The idea, at first, was to try to make a grotesk font that is ultra-condensed and would work well for packaging design. After seeing an antique French grotesque sample with an intriguing Q in an old Czech type book, Paul started expanding from there. And he just didn’t stop: he wanted a font family that moves from thin narrowness to expanded blackness. He ended up with one with 36 fonts and 36 italics; Fixture’s main family has three widths, with three masters in each width to create different weights. The result is an expansive “workhorse” family that can be used for everything from magazine layouts to film credits, blown up on billboards or shrunken down to packaging.

Why’s it called Fixture? It could also, ideally, be used in a soccer poster. “I always thought this font could be good for displaying one team v. another, because of the different weights and different use of the space,” Paul says. Fixture is a term used in soccer (ahem, football) for the schedule that shows the date and time of a game, and who your team is up against. 

What are its distinguishing characteristics? Paul describes Fixture as “like a tribute album” with famous bands covering old hits. Each different width and weight of the face ended up paying homage to one “dominant trait from the melting-pot origins of the entire family.” With such a flexible family with so many variations, the uniqueness of the aesthetic relies on how the counter space is managed. The uppercase Q, M, N, and X , for example, are all rounded in the corner, but it’s so subtle you can only see it in a large size. 

How should I use it? The family was designed to be flexible enough and large enough to use in almost any environment imaginable. To experiment with its use in movie titles, the team worked with Ecuadorian artist Vanessa Zuñiga, to make a series of videos that showcases the kinetic type. Much like the font itself, the project kept growing, and they now have 50 videos up on their Behance page. 

Fixture by Sudtipos

What should I pair it with?  “There are so many weights and widths, they all play well together,” says Paul. Fixture is released in different “packs” of around 18 fonts, that you can mix and match and use together.