Back Story: When the multifaceted publisher Qompendium—an “evolving and ever-changing platform for philosophy, art, culture, and science”—reached out to Folch to design posters for a new project, the Barcelona-based studio turned to the news for inspiration. “We decided to digitize the handlettering style used to rewrite the headlines of the Evening Standard on newsstand displays,” says Josep Puy, senior designer and art director at Folch. “We’d then redistribute our versions of the posters throughout London.”
Folch took a particularly cheeky approach to the posters, putting in phrases like No One Told Me It Was Going to Explode where the news Evening Standard headlines would typically be. This year, the studio, which works on everything from brand strategy to creative direction to environmental branding for interiors, made the font used in the posters available for download. All they ask for in return is a self-determined donation.
Why’s it called Trivial? “The name is kind of sarcastic. It came from our interpretation of the Evening Standard, playing with the idea that even front page news lacks value and importance,” Puy says. “So we decided to point out this trivial quality of news with the name of the typeface.”
What are its distinguishing characteristics? Trivial is an all-caps font that looks like it was neatly handwritten with a broad, chisel point Magic Marker. It plays off the UK newsstand custom of writing the Evening Standard’s most important front-page headline onto a placard slipped into the newsstand display—using a broad, chisel-point Magic Marker. It features Latin language support for uppercase letters, accented uppercase, numbers, ligatures, punctuation, and symbols.
What should I use it for? Use it for any display type that demands a sense of urgency and immediacy, especially on stories about the media and the turbulence enveloping it these days. Qompendium has a page on its website where users can typeset their own phrases in Trivial, for use in a future workshop or even a publication. A couple of the best ones so far? Cheese Toasties for My Dead Homies and Not Sure Why She is Naked.