Name: Good Sans
Designer: Kenneth Knutsen
Foundry: Good Type Foundry
Release Date: June 2018
Back Story: In the snowy Oslo winter of early 2017, the folk at Good Type Foundry (GTF) set out to create a flexible typeface for everyday use, inspired by mid-century neo-grotesques. While most of the foundry’s families have a strong conceptual underpinning and very particular visual tone, Good Sans is subtler and simpler. It leaves more room for content to stand out, and lets the words to the talking.
Turns out, a good sans is not only good looking… It’s charitable too: a percentage of Good Sans’ revenue is to be donated to various non-profit organizations. The first good cause up: reducing plastic in the ocean.
Why’s it called Good Sans? Well—if hasn’t clicked yet—because it’s a good sans serif typeface for everyday use. Think of it as the old, dependable labrador of fonts: kind, friendly, intelligent, people-orientated, and with a pleasant demeanour.
What are its distinguishing characteristics? Subtle details, low contrasts, medium x-height, 90-degree terminals, and semi-geometric features are the ingredients that make a truly good sans. The typeface is currently available in six weights, from Thin to Black, with corresponding italics and geometric alternate characters. Soon, GTF is releasing condensed and extended versions too.
What should I use it for? It’s an “all-rounder,” so pretty much anything. Whether visual identity, printed matter, or website, Good Sans will do the trick.
What other typefaces do you like to pair it with? Anything you like—Good Sans is versatile. We recommend pairing it with the other typefaces available from GTF—whether Opposit, Tekno or the alluring Agentur. It was created to pair perfectly with the foundry’s more expressive families after all; GTF have dubbed it their “calmer counterpart.”