“We have more than just our eyesight as a sense; I believe that we should design for the other senses too,” says Studio Hausherr’s principal, Sven Hausherr. “You can create impact with how something feels when you touch it, what size and proportion it has, what it weighs.” That tactile, perhaps even synesthetic sensibility and keen attention to color and material is evident across the young studio’s impressive portfolio. They designed the fantastic Cee Cee Berlin book, the clean, refreshing packaging for Talent tee, the fun and flashy visual identity for Italian restaurant Assaggi, and loads more brilliant work we highly recommend you check out after reading this (hey, there are only so many pictures we can cram in one post).
A love of typography via graffiti was Hausherr’s entry into design, which might be surprising if he didn’t come from Berlin. “I grew up in the graffiti world and studying type and billboard design. To this day, I think that fonts are the sound of a message. Typography is basically an illustration with letters that everybody can read and understand. And like an illustration, you can deliver a totally different message depending on whether you use a brush, a marker, or pencil.” he says. “Color also helps in this capacity, in that it immediately transports a feeling.”
The studio does a lot of branding work for local companies, but it’s the details and endless possibilities of the brand extension that excite them the most. “At the moment I’m interested in creating brands, but also in executing all the collateral and little extras, from the building signage to the website, down to the price tags at a store,” Hausherr says. “I would also love to do the branding for a cement producer or contractor who would need all the usual elements but also trucks, ladders, employee clothing, etc. If you take care of these objects with the level of detail in a logo, then the whole brand just feels so much stronger.”
Perusing Studio Hausherr’s site, it’s evident that they love pushing the limits of print design. For instance, the invitations for the Awst & Walther exhibition at Berlin’s PSM Gallery are scratch-off cards. “We printed full bleed on top of scratch-off paint to avoid the normal, boring silver effect,” Hausherr says. “I love the simplicity and slight tweak that the print technique of the scratch-off paint adds to the card. I’m not a big fan of just beautiful design and decoration, but I’m also not a fan of just concept. It needs both.” We couldn’t have put it better ourselves.