Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This week, four bold beers with bright colors, cool concepts and, er, capybaras.
Jungle Brewery, by Victor Sevryukov
You know a project is likely to be an interesting one when its credits include the role “Photo & Pyrotechnics.” Designer and art director Victor Sevryukov worked with photographer (and apparently pryrotechnologist) Gregory Livshits to create the packaging for craft brewery Jungle’s range of beers, including a white IPA, red IPA, an ale, and two APAs. According to the designers, the brewers describe their taste as “explosive,” so “this unique characteristic of the product formed the basis for the visual idea of the brand.”
Céltorony, by kissmiklos
Miklós Kiss (working under the cheekily rearranged moniker kissmiklos) is a Hungarian designer who works across architecture, fine art, design, and graphic design. One of his latest projects is this packaging design for beer brand Céltorony, named after the “spot where people usually watch winners entering the finish line in water contests” such as kayaking. Neat all-caps sans serif type is used for the name of each product, with the three sub-brands delineated by blue, red, and, mustardy yellow coloring. Kayaks make an appearance through little illustrations across the labels.
What’s not to love about a beer boasting an illustration of everyone’s favorite giant guinea pig, the capybara? Alongside this oversized rodent the Cambirela brewery’s range also shows characters including a smiling German woman, a shark in a feathered headdress, and a fleet of little hummingbirds. The illustration is by Pedro Correa, who’s based in Florianópolis, Brazil, while the graphic design was taken care of by Luiz Pegoraro, also of Florianópolis.
Red Willow Brewery, by Visual Sense
According to UK agency Visual Sense, the most important consideration in its designs for Red Willow Brewery was to make the beer cans “irresistible to pick up and engage with.” The swirling patterns aim to replicate “the fluid nature of the beer in an abstract way,” and circle around the entire surface of each can.
“Our research proved that cans don’t always stay perfectly positioned on supermarket shelves and in pub fridges,” say Visual Sense. “To allow for this and to ensure the can looked as enticing as it could from all angles, the liquid pattern runs around the circumference of the can—the whole can is treated as a canvas.”