Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. Naturally it’s our round, and we’re bringing you a cider that tests how drunk you are, and a beer based on a weird proverb about killing bears.
Peau de l’Ours beer, by Studio WHA-T
There’s a French saying that seems weird at first, then makes sense: “Il ne faut pas vendre la peau de l’ours avant de l’avoir tué,” or “You shouldn’t sell the bear’s skin before you’ve killed it.” Essentially it means “don’t count your chickens before they’re hatched,” just a little darker; and it’s also the foundations of a traditional beer brand from the south of France. If like me (and most of the illustration community, it seems) you really like pictures of bears, this packing will certainly please you, showing a ferocious yet simultaneously very cute little bear standing up on its back legs, like a person. Designed by Studio WHA-T, the labeling uses “a minimal geometry for background of the illustrated bear, making reference to the oat,” according to the agency. The turquoise coloring strives to make the whole thing look clean, modern, and “attractive,” and we reckon has succeeded admirably.
Google Campus: Old Style Flavoured Vodka, by Redkroft
There we were thinking that working at Google was all sunshine, weird mental psych-you-out tests, and sleep pods. But no! Turns out they like a good old boozy party too, as proven by these designs for vodka packaging commissioned by Google Campus Warsaw. Designed by agency Redkroft, which is also based in Warsaw, the bottle labels were silkscreen printed onto “a high quality paper in line with the brand’s color palette,” all done by hand. “The nature of this gift is tied to the history of Google Campus Warsaw,” the agency explains. “For decades, the Koneser building, in which Campus Warsaw is located, was the heart of a historic vodka factory. Now this space is filled with the intoxicating passion of startups.” Just pass us the bottle already.
Caterpillar Cider, by CreativeByDefinition
Hailing all the way from Bucharest in Romania, CreativeByDefinition has come up with a novel way of self-promotion: through the medium of cider. The look and feel of their promo bev is based around a monarch butterfly caterpillar, playing on “the duality of the caterpillar” as “both negative, as a caterpillar, and positive, when transformed into a butterfly as an important presence in the orchard.” The designs feature an embossed logo on deep blue aluminum cans, aiming to give “depth and stability to the whole graphical composition.”
Tongue Twister cider, by Valeriya Mikhaylover
Ever tried doing a tongue twister while you’re drunk? Hilarity will likely ensue, and that’s all part of the fun with these playful cider designs by Russian creative Valeriya Mikhaylover. The concept (sadly it’s not a reality, yet) “invites you to check how drunk you are,” Mikhaylover explains. “After drinking, on the backside of the bottle’s label you can find a tongue twister related to a fruit the drink was made of. If you can still read it correctly then you should try another bottle (maybe with a different taste).”