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No. 170: Crowdsourced EU Propaganda, The New Yorker’s Illustrated Advice Column, Co-habitating in the Future + More

Hello, and welcome to this week’s Design Diary, a collection of five fab projects from across the world that have impressed us this week. 

For more creative gems along these lines (and so many others) follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

Spectrum by John Pawson

It’s easy for the thought of “architecture photography” to conjure up nothing more than the hero shot: those pristine, sterile images of brand new buildings, as-of-yet unused and free of traces of humanity or, well, the slightest bit of character. Which is why John Pawson’s photography comes as such a refreshing change of pace. The London-based architect has just released a visual volume titled Spectrumwhich compiles 320 photographs that capture not so much the built environment as is does the world’s color and texture—in terrain, plants, light, clean angles, and the walls of buildings. As the name hints, all of these images are arranged chromatically, so that flipping through the book feels like viewing a rainbow of Pantone chips culled from the real world. We’re not sure what exactly is so satisfying about seeings things ordered in color, but we know that in this book, it works.

Spectrum by John Pawson, published by Phaidon



Propaganda by the People

Propaganda by the People is an effort that arose out of a Sandberg @ Mediafonds masterclass, a program of the Dutch Cultural Media Fund. It was born from a comparison: “Europe’s fiercest critics call the European Union the EUSSR. It’s a term we heard during our workshops from Latvia to Manchester,” writes journalist Arnold van Bruggen on the project site. Yet the USSR had extremely effective propaganda; if EU critics thought the two were so alike, where was the EU propaganda?

Propaganda by the People


Thus began Propaganda by the People, a crowdsourced project that aims to express the EU’s morals and purpose through imagery at a time when it’s under intense scrutiny. To participate in the film, you start with a frame and then add your own embellishment thanks to a Microsoft Paint-esque application. The idea is to give Europe a visual language and story—not top-down from nationalist governments, but from its 700 million inhabitants. Or as the project video puts it, “Truly sorry… but Europe is not yours to keep, to divide, to frighten or to bargain away. Europe is ours. We make Europe what we want it to be.”

One Shared House 2030

Irene Pereyra and Anton Repponen of the Brooklyn-based agency Anton & Irene have sent over a sequel to their interactive documentary One Shared House—which we wrote about last year—and it looks like they’ve acquired a new partner in IKEA’s future living lab, Space10. With a beautifully designed site for One Shared House 2030 project, Anton & Irene and Space10 have launched a survey that polls participants in what they would want out of a shared living space. According to the site, by 2030 there will be 1.2 billion more people living on the planet; communal living is now and has always been more than just a trend. Help them research for the future of shared spaces by taking a thoroughly pleasant anonymous survey, and daydream about a day when co-working is more commune than WeWork, and surveys aren’t drab and bureaucratic, but interactive, colorful, and geometric.

Formula 1 redesign by Richard Turley and W+K

Over at Wieden+Kennedy this week, Richard Turley and team unveiled a redesign for Formula 1. The logo is comprised of three lines that form a simple F1, a more reduced, much more polished version of Carter Wong’s 1994 mark. Initially, Turley tells Creative Review, the team tried to get away from the previous F1 brand by creating a logo that didn’t directly use the letter and numeral pairing, but they kept coming back to it nonetheless. W+K created the entire identity, with an emphasis on the various applications of the new mark. One of the most interesting parts of the article was getting a look at how many different logo options W+K designed and then abandoned (Under Consideration even caught wind of three trademark registrations for F1 logo options last week):

Courtesy Creative Review

Dear Pepper column in The New Yorker

Illustrator Liana Finck has been contributing to The New Yorker since 2013, and now has a regular column in the magazine called Dear Pepper. With her sparse, straightforward illustrated work, Finck’s column dispenses advice every other week from written-in questions. An illustrated advice column seems to us the perfect way to circumvent the usual pitfalls of advice columns: either too earnest, or to mean, or way too long. Finck’s Q&As are little graphic vignettes, complete with non-human characters, a muted pink color-palette, and the perfect dose of humor.

Dear Pepper is a new advice-column comic by Liana Finck that will appear every other week in The New Yorker

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