***Get your copy—Eye on Design #02, the “Psych” issue, is out now!***

No. 174: Why Bambi’s Actually a Horror Movie, a Fishy Rebrand, a New Organics Look in Millennial Pink + More

Hello, and welcome to this week’s Design Diary, a collection of five fab projects from across the world that have impressed us this week. 

For more creative gems along these lines (and so many others) follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

1
&Smith, Wright Brothers branding

“Taking the stuffiness out of seafood dining”

Nothing fishy at all about this slick yet modern new branding for seafood restaurant and wholesale business Wright Brothers, created by London-based agency &Smith.

&Smith designed a new logo, website, menus, stationery, signage, and aprons for the company, as well as art directing a shoot and film following the crew of a Cornwall oyster farm. According to the agency, the brand was keen “to take the stuffiness out of seafood dining and to really highlight the quality of the produce from their wholesale business.”

The new look was inspired by classic London market typography, most notably nodding towards Borough Market, which also inspired the menu designs. “From their very first restaurant in Borough, eating at Wright Brothers has always felt more relaxed than traditional seafood restaurants,” says &Smith creative partner Rachel Smith. “It made sense to bring that out in their identity. Making more of their heritage and wholesale has made them feel upmarket in a different way—it’s much more them.”

2
Beni Bischof, Bambi

Isn’t he cute?

Yet another excellent and slightly disturbing little tome from Nieves here: Swiss artist Beni Bischof’s take on weepy Disney classic, Bambi. To create the zine, Bischof watched the film repeatedly, while painting hundreds of works varying from haunting, scrawled text-based pieces to rather beautiful watercolors and more abstract takes on scenes from the film, formed of pattern and verbal interlocutions. At times it’s hilarious, often it’s all rather chilling, and in classic Bischof style, the overall effect is a cynical, wry commentary on life and culture, and an invitation not to take what we think we know about characters, icons, and in this case, small deer, as gospel.

3
Ragged Edge, Batch Organics rebrand

No hemp, no “fiddly logo conventions.”

Smacking you in the face with millennial pink, here’s a new look for Batch Organics by London agency Ragged Edge. It’s a fun, playful look for a sector than can sometimes feel a little dry and hemp-laden—with bold pink against a lighter hue and a no-nonsense approach to copywriting. Ragged Edge renamed the brand from Natural Blender, and was commissioned to create a new identity that “cut through” an “incredibly crowded sector.” The agency went for “a bold, clean brand typography and wordmark” and looked to avoid “the handwritten type and fiddly logo conventions of the category.”

Ragged Edge cofounder Max Ottignon says, “Food brands often package products in different colors for different flavors. To make it stand out, we gave Batch Organics a single color it could own across a range of products. Verbally, an assertive tone of voice helps bring the new brand attitude to life. Pithy, straight-talking headlines communicate a ‘tell it like it is’ ethos.”

4
Castor Design, Prime Number book

Just 22.3 million digits, NBD

Canadian studio Castor Design has completed a mammoth task of late: creating a three-volume set of the largest known prime number—just under 4,000 pages of the number’s 22.3 million digits. The set is displayed on a set of marble bookends, and forms part of Castor’s “continued exploration of scientific and mathematical principles; presenting universal truths in a simple, elegant way.”

Past projects with Castor’s Science and Humanities division have included an electron accelerator, a particle cloud chamber, and lighting projects using the wireless transfer of electricity. What any of this means, we’re not sure, but it certainly sounds impressive. The studio also took it upon themselves to print the same information held in the books as a 50’ by 3’ poster roll, as well as an Instagram account posting 4,900 digits per day, which is due to be complete in 2030. Let’s not wish our lives away though, eh lads?

5
Ask a Lawyer

Advice on boorish behavior and client relationships

Our buddies over at AIGA’s Blue Ridge chapter have recently published a very helpful and thoughtful piece by attorney Matthew S. Johnston, created off the back of the Weinstein news and an email he received about “boorish behavior” in an unnamed company. He offers advice on dealing with sexual harassment from clients, an important and rarely discussed issue whether in the wake of Weinstein’s disgrace or no. While of course the sort of moral and emphatic implications should be clear, he sets out the legal case in scenarios where an agency employee has been sexually harassed by a client: he points out that while you can’t control what a client does, “you can control your response. As the employer, you do have to take action. You have to protect your employees.”

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