It’s always nice to hear from a new(ish) agency making nice work, so shoutout to Dutchscot of Peckham, south London, for letting us know about its new work for Greek restaurant Meraki. The eatery, based in central London’s swanky Fitzrovia, is “inspired by island life,” according to the studio.
The menu designs were inspired by the six key island formations in Greece. “Five of the formations are used on the food menus with the sixth being used on the wine menu,” Dutchscot cofounder Ross Goulden says. “The M of Meraki lent itself to representing the sea and therefore works in both the context of the islands but also as a pattern in its own right.”
He adds, “Materials were key, from the bright white textured menu paper (Zen from G F Smith) which emulated Greek architecture to the vibrant blue paper used on the bar menus, evocative of Greek church roofs and the Mediterranean Sea. A pale grey leather was used for the wine menus to reflect the interiors. The ‘M’ is coupled with ‘Meraki’ typeset in Produkt by Commercial Type, we liked it’s attractive but functional quality.”