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No. 198: Weird World Cup Designs, DIY Pridetrain Posters, Digital Architecture Branding + More

Hello, and welcome to this week’s Design Diary, a collection of five projects from across the world that have impressed us this week. 

For more along these lines (and so many others) follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

Visual identity for Dash Marshall by TwoPoints.net

Design studio TwoPoints.Net sent over some new work for the New York City architecture firm Dash Marshall, which is as lovely in application as it is thoughtful in concept. “When developing the corporate identity for the New York City architecture firm Dash Marshall we realized that architecture acts in the intersection of the old and the new, the static and the flexible, the properties of matter and the lives of people,” the studio writes. The challenge was communicating that very physical work into an identity that would almost exclusively be applied to the digital sphere.

How to design a visual language for a firm that deals in the material, but communicates in the immaterial world? “Our solution is a flexible visual identity which works within a confined space of the letters ‘D’ and ‘M,’” says the studio. “Like outer walls of an apartment or the plot of a house, the letters ‘DM’ create a confined space, but within this framework nearly anything is possible.” The result evoked both three dimensional space and two-dimensional blueprints.


Weird World Cup, by Gordon Reid and Callum Stephenson

EoD friend Gordon Reid, who provided some expert insight for our London City Guide, has just released a new project with designer Callum Stephenson ahead of the World Cup. The pair commissioned 20 of their favorite artists and designers—among them, Yarza Twins, Velvet Spectrum, Brand Nu, Hey Studio, Craig Oldham, Leta Sobierajski and Wade Jeffree—to celebrate depict a weird or hilarious moment from previous World Cups to be printed as a series of beer coasters. The results, under the title Weird World Cup are all up on a dedicated site and can also be found in pubs around London.

So brush up on the craziest World Cup moments while this year’s games unfold around us. The illustrations featured include moments such as Argentina’s Diego Maradona’s infamous ‘Hand of God’ goal in 1986 and Robin van Persies spectacular diving header for Netherlands in 2014. All the proceeds from the coaster sales go to Football Beyond Borders and its fundraising for a new multi-purpose space in Angell Town Estate, Brixton.

Eye magazine, issue 96

The latest Eye magazine is here, and while we’re consistently excited to see what the newest issue holds, that’s especially true this time around, with a special issue all about magazine design and art direction. It’s the first of a two part series, in fact, so there will be more. But for the time being, allow these things to hold you over: an interview with Gail Bichler about the always-innovative New York Times Magazine; coverage of soccer mag Eight by Eight and a feature story on Philip Sayer’s magazine photography. There’s also the cover feature ‘Anatomy of a magazine,’ in which eight writers examine some of the key elements that make a magazine a magazine (cover, contents, features, reviews, advertisements, etc.).

Frontiers of Design films, by Doberman

Design firm Doberman is celebrating its 20th anniversary this year with a treasure trove of short design videos profiling 20 designers and studios—everyone from Richard Turley to Natasha Jen to Snøhetta. These are the people it’s decided will, or have, radically changed business and society—in other words, those working at what Doberman has termed the “Frontiers of Design.” Incidentally, this is also the name of a conference hosted by Doberman, and featuring a few of the same names. If you can’t make it to Stockholm, this short film repository’s got plenty of footage to share.

Pridetrain, by Thomas Shim, Ezequiel Consoli, and Kyle Harrison

And finally, designers Thomas Shim, Ezequiel Consoli, and Kyle Harrison​ have been doing some guerrilla marketing in honor of Pride Month. Pridetrain ads, posted in several different New York subway stops, mirror MTA ads but with a rainbow color palette and messages reminding passengers to practice love, not bigotry. As the team puts it, “Other reminders include tipping your drag queen, love is love is love is love and that it’s 2018!” Lovely reading for those hot, sticky train rides ahead.

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