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No. 207: A Cute New Collection of Mid-Century Modern Designs, New Work from Pentagram, a Mag Celebrating Unfinished Work + More

Hello, and welcome to Design Diary, a collection of five projects from across the world that have impressed us this week. 

For more along these lines (and so many others) follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

Here Design, Mid-Century Modern: Icons of Design

London-based design studio Here Design has just launched the newest edition in its series Mid-Century Modern: Icons of Design. Published by Thames & Hudson, the little tome draws on Dominic Bradbury’s 2014 book Mid-Century Modern Complete from the same publisher, which “explores the work of over 60 designers and design duos through original graphics that straddle the line between playful and informative, from the Eames chairs to the Morris Mini Minor and Gio Ponti bookcase,” according to Here. The book is designed with a pastel-heavy color palette and “clean, contemporary style” in-keeping with the contents.

“When you’re working with a subject matter as popular and well-documented as mid-century modern design, there’s always a challenge to ensure you’re representing the work in a way that is both fresh and engaging, but not out of step with the era to which it belongs,” says Here Design creative partner Caz Hildebrand.

“These are truly desirable pieces of design but sometimes such an intellectual base of work can be difficult for people to break into, so we wanted to create a book that gives a taster of this period of design and enables readers to begin exploring the movement in more detail at their own leisure.”

SWIM magazine, issue 2

Annual London-based art, photography, and literature magazine SWIM has just launched its second issue, which “celebrates all the work that gets lost during an artist’s creative process,” according to its editors. “Whether it be unfinished paintings, forgotten photographs, drafts that didn’t make the cut, or rough ideas from the sketchbook, we’ve showcased it and shared the story behind it.”

The cover introduces this theme, formed as a composite of all the spreads from within the mag. “Through displaying the interior on the exterior, what is unseen becomes seen, both literally and figuratively,” the editors add.

John Dunning and Michael Kennedy, Tumult

Hold on to yer hats! Tumult is a new psychological thriller from writer John Harris Dunning, (co-curator of the British Library’s 2014 Comics Unmasked exhibition and author of graphic novel Salem Brownstone), and artist Michael Kennedy, who’s making his graphic novel debut. Kennedy’s vibrant, spirited style and bold color palettes (also seen in his work drawing Spiritus for Vault Comics) is the perfect foil to this twisting, turning, and at times slightly terrifying tale. “Adam Whistler topples himself into emotional free fall by impulsively ending his seemingly perfect relationship,” reads the blurb. “He meets the bewitching and troubled Morgan at a party and is instantly ensnared in her life. When he learns that people close to her are being killed, he’s determined to protect her. Or is it Adam who needs protection… from Morgan?” We won’t spoil it for you.

Pentagram London, Do The Green Thing


Pentagram London partner Naresh Ramchandani has worked with Pentagram New York partner Paula Scher on the latest issue of his Do The Green Thing project, named ‘Nice ad, shame about the planet.’ With copy by Ramchandani and visuals by Scher, the issue looks to narrate the links between the advertising industry and climate change through considering whether products that are harmful to the environment should be allowed to publicly promote themselves,” says Pentagram.

Using the same logic that led to the cigarette advertising ban—and drawing on his unique industry perspective—Naresh considers ad-gags, warning labels, their effectiveness and how they could be applied.Scher created a set of Do The Green Thing World Warning Labels which are ready to grace any ads for products that have previously unseen environmental consequences, and are ready to tell their inconvenient truth,” the agency adds.

NH-YES, by Carl Godfrey

UK designer Carl Godfrey has created an NH-YES pin badge to “show appreciation” of the NHS, with sales of the button raising money for NHS Charities Together. “I’ve recently been using the NHS more than I’d like to,” says Godfrey, “and every time I use the service I’m thankful for the care, generosity and support of the staff that make the NHS. So in return, I’ve made a badge. A badge for the nurses, doctors, patients, and families. For anyone who’s ever used or contributed to our greatest asset. A badge to say ‘Yes’ to the NHS and long may it continue.”

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