Lisbon-based Savvy Agency has managed to tick off two boxes in regards to design trends we’ve previously highlighted—that for Matisse-like cutouts and “millennial minimalism”—but has still made this branding for Italian ice cream shop Mú very charming indeed. According to the agency, the look and feel pays heed to the fact that “Mú represents a place where you can have fun while enjoying a high quality ice cream.” As such, its branding is bright, cute, and playful, yet with a lovely typographic choice that makes the whole thing all very sophisticated to boot.
“Our brand proposal is inspired by the ice cream texture and the Italian way to make it,” says Savvy. “The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors.”