Also this week, a look at the identity for an exhibition celebrating 50 years of Black creativity, and a few revelations about what to expect from this year’s TypeCon. For more along these lines (and so many others) you can follow along all day, every day on Instagram @AIGAeyeondesign, Facebook, and Twitter @AIGAeyeondesign.
Design Lad, Bad Tube Etiquette
Anyone who’s ever travelled on the London Underground tube system (or indeed any other metro network) will understand that there are no shortage of irritations, which broadly fall into a few categories: those who use seats (you know, for people) to plonk their bags on; someone eating food that smells godawful; pushing and shoving; total disregard for personal space… The list goes on.
London-based illustrator and animation director Design Lad (we’re assuming that’s not his real name) has decided to illustrate such public transport annoyances in his series Bad Tube Etiquette. While this was created purely as a passion project in the form of digital illustrations, physical stickers, and an animation, his other clients include the likes of Sony Music, Adidas, Wired, and the BBC. Finally, something colorful, fun, and creative has come out of the hideousness of commuting.
Next month sees the start of TypeCon, an annual conference presented by the non-profit Society of Typographic Aficionados that explores everything type-based through workshops, talks, forums for design educators, and more. For this year’s event, which runs from August 28-September 1, Texas-based designer and lettering artist Mark Caneso has created an identity and wordmark based on the idea of “Minnesota Nice.” He has also designed two typefaces specifically for the conference, designed around the idea of “niceness,” as he explains: “Nice can act like the voice of a variety of people, so we can typeset and letter it in a variety of styles. NICE, Nice, Niiiiiiice—the identity can build off this word being so flexible, short and sweet.” Among the workshops taking place this year are a few new offerings for those totally new to, or at the very first stages of designing lettering: Type Intensive, delivered by Neil Summerour and Jean François Porchez; and Type Design for Non-Type Designers with Matteo Bologna and Georg Seifert, who is also giving an Advanced Glyphs app workshop. Others include classes on hot glass and neon sign-bending; and Persian and Chinese calligraphy.
OUTstanding LGBTQ+ style guide
As it was just Pride Month, we wanted to highlight a new project from creative agency Wunderman Thompson. The OUTstanding LGBTQ+ style guide, which was put together by senior art director Melissa Pennington, aims to offer advice on inclusion and accessibility for those with visual impairments to the advertising and design community, and was created by a team comprised of LGBTQ+ employees and allies. The guide covers tips including what colors to use (and not use ) for maximum readability for those with vision or cognition impairments; as well as a section on tone of voice, including use of correct pronouns. The idea is to help “unify LGBTQ+ employees and their allies to forge professional growth; establish an inclusive environment; and produce advertising that mandates equality in the community,” says Wunderman Thompson.
“The fun, cheeky writing throughout is the work of Austin Sprague, an out + proud gay junior copywriter working for Wunderman Thompson Seattle, done in partnership with Erin Bradley, an associate creative director and 3% Conference supporter who has spearheaded other diversity and inclusion efforts during her tenure at Wunderman,” adds the agency.
Here Design, Get Up Stand Up exhibition identity
London-based Here Design has created the identity for Get Up, Stand Up Now, a new exhibition at Somerset House which “celebrates 50 years of Black creativity in Britain and beyond.” The show includes work by more than 100 interdisciplinary artists working across art, film, photography, music, literature, design, and fashion. Here was commissioned to create a “contemporary and forward-thinking identity for the exhibition that would attract a wide cross-section of the visiting public and leave them feeling enriched, moved and inspired,” says the studio.
The identity centers around a single image from the profile silhouette of exhibiting artist Zoe Bedeaux to represent the works of the many artists on show; which is offset in a palette of five colors developed in conjunction with exhibition designer Yinka Ilori. Each color looks to represent one of the themes in the show, which are Motherland; Imaginary Landscapes; Dream to Change the World; Masquerade; and Mothership. “This creates a design language that forms a backdrop to the exhibited works, ensuring the art speaks loudest and is not overpowered by the identity whilst remaining highly flexible to reflect the diverse and intergenerational nature of the exhibition,” says Here.
Moo, Creativity Study
Print specialist Moo recently wanted to really understand what that mysterious old thing we call “creativity” is all about. So, the brand surveyed 4,000 working professionals aged 25-50 from the U.S. and the UK about what helps or hinders their creativity—both in their personal projects and the workplace. Turns out that, typically, Brits are more self-effacing than their peers across the pond: the study found that U.S.-based respondents considered themselves more creative than UK-respondents did. Across the board, in a finding that’s likely frustrating for those working Monday-to-Friday creative jobs, it also revealed that more than one-third of professionals find that creativity strikes most on Fridays and Saturdays. Maybe that’s because they’re the fun days? Who knows. Many of the revelations are hardly surprising: for instance, 62% of respondents said that when it comes to creativity in the workplace specifically, they are more creative when they like the task.
To accompany the survey, Moo has also created a Bauhaus-inspired web tool and Chrome extension dubbed the MOO Color Study, which it says aims to “help those who feel stuck jumpstart their creativity.”