Bravo, Reebok Aztrek SS2019

Plus, a book about self-care that doesn’t make us gag, a gorgeous new issue of kids’ mag Illustoria, and some superb designs from a São Paulo studio you’ll be very glad we showed you. For more along these lines (and so many others) you can follow along all day, every day on Instagram @AIGAeyeondesignFacebook, and Twitter @AIGAeyeondesign.

  1. Illustoria, issue 9

Illustoria is billed as the mag “for creative kids & their grownups,” and it’s cute as hell, kids or no (they suggest it’s geared toward readers ages 6–12 and “the young at heart”). The non-profit tri-annual magazine has just announced its ninth issue, with the delicious theme of Food, and is now in the comfy fold of the good people at McSweeney’s. As per, this issue promotes DIY and underground artists through working with various illustrators and makers for its art and comics, and each issue boasts numerous adorable crafts and activities. There’s also a ton of work on show from the wee readers, including illustrations, poems, and fiction by young writers that are paired with professional illustrators. Aww.

2. Fortune 500 Color Palette Tool

Fortune 500 color palette tool

Brands are often synonymous with a color: take the Cadbury purple for instance, or Coca Cola’s red. Australian digital agency Bold Web Design decided to really drill down on this phenomenon by creating a color palette tool that showcases the primary and secondary colors used by some of the biggest brands in the world. The site showcases those palettes as sourced from said brands’ style guides and websites, and users can filter by industry to see the variations in palettes from those branding casinos to food, film, pharma, insurance, and more.

Fortune 500 color palette chart

3. Sometimes Always, Designs for Contra

Sometimes Always, a graphic design studio based between São Paulo and Berlin, recently updated its rather brilliant portfolio site, and there’s a ton of superb work on there across branding and identity projects mostly focusing on the cultural sector in Brazil.  It was tough picking favorites, but we were keen to highlight the studio’s work for Sao Paulo fashion boutique Cotton Project.

Sometimes Always was tasked with creating poster designs to promote the brand’s Cotton Project AW 2019 collection, and the striking black and white designs use images created by Brazilian photographer and director Hick Duarte. Studio founder Gabriel Finotti explains: “The collection explores the counterculture spirit behind the rise of surf and rock climbing, which in the 1950s questioned a conservative and consumerist society in search of a libertarian and hedonistic lifestyle.”

4. Bravo, Reebok Aztrek SS2019 designs

All the way from Singapore, a studio called Bravo recently got in touch about a new and very fun project for Reebok. Again, Bravo’s showing off its new site, and this was a definite highlight—perhaps because we’re a sucker for both rave smileys and the slipper-like comfort of Reebok Classics. Bravo, which is celebrating its ninth birthday this year, works across branding, graphic design, digital, animation, and a whole bunch more, and we love this bold launch seeding kit it created to send to “influencers” for Reebok Aztrek—“a retro all-terrain sneaker returning from its archives that celebrates the counter-culture of the ‘90s,” in the words of Bravo strategic band manager April Luistro—for the South-East Asian Pacific markets.

Bravo’s designs feel almost net-art-like in their use of grids and flat illustrations, with the shoeboxes showed off in hypnotic animations that make them appear to be floating in space. The type feels very ’90s indeed (as is befitting for a ’93 shoe design), while veering away from daft pastiche through smart use of a limited color palette and impactful but simple illustrations of the shoe, the Reebok logo, and yes—that cute wonky smiley face.

“a retro all-terrain sneaker returning from its archives that celebrates the counter-culture of the ‘90s,” in the words of Bravo strategic band manager April Luistro.

Strategic Brand Manager.  The task was to develop a seeding kit to be sent out to key influencers across Southeast Asia. 

“An important consideration we had to look at was the production of a new ’shoebox’ for the kit as the brand was looking to explore more sustainable means as opposed to producing something entirely new,” says Luistro. “Our concept lead us to transform a recycled shoe box into a ‘time capsule’ that brings you back to the era of trippy patterns and bold fashion—kinda like a lost mail from the ‘90s that time traveled to present day. The kit had sleeves designed to look like a VHS tape cover with grid lines, as well as sneaker vectors and tape, all inspired by the haphazardness of the ‘90s.

The kit also included a goodie pack including of “nostalgic elements such as posters, Pop Rocks candy and a sticker pack from a ‘90s rave party,” Luistro adds, as well as “a QR code that directs users to jam to our playlist of the best ‘90s hits.”

5. Selfcarefully zine, by Gracy Obuchowicz

While we’re usually pretty skeptical of the term “self-care” for a number of reasons, this little book caught our eye for its thoughtful content and cute Risograph printing, as well as its lovely use of illustration. Titled selfcarefully and authored by self-care coach and group facilitator Gracy Obuchowicz; the wee tome is described as “self-helpish,” and set to be released by Small Press Distribution in October this year. Formed of 30 vignettes, selfcarefully is “intended to inspire readers to use self-care as a lens for various aspects of living,” says the publisher. These include: self-care and setting boundaries, self-care and soaking grains, self-care and the moon, self-care and racism, self-care and consumerism, self-care and perfectionism, self-care and community, and more. Pretty unusual angles away from the usual bubble bath and face mask guff, we’re sure you’ll agree. The book also contains excerpts from three interviews about justice-seeking, leadership, and self-care in action.