The Plant, Wing Wing Identity

As an editorial resident here at AIGA, I spend heaps of time on the internet scouring social media and websites for the choicest design news. You’re too busy with your life to do this each week, so I’ve brought all my findings here—consider it my weekly gift to you (you’re welcome). Follow along all day, every day on Instagram @AIGAeyeondesign, Facebook, and Twitter @AIGAeyeondesign.


The sheer speed with which you, a designer or otherwise creative person, are required to generate concepts and content for a diverse range of clients must at times seem daunting, perhaps even overwhelming. Creative block is a condition no one enjoys, whether your medium is physical, digital, two- or three-dimensional. But what’s a designer to do when it inevitably strikes? Here’s a thought; roll some Design Dice and see where their suggestions take you.

Design Dice is the brainchild of Andy Neal, a Falmouth, UK-based designer and educator who created the game “to aid design thinking, idea generation, and problem solving… The main idea is simple. The dice work when you need a change in direction, are feeling stuck, or want to take a lateral leap in your thinking. You roll one (or more) of the dice, which offers a ‘prompt’ and invites a series of creative responses, encouraging breadth and depth to your thinking. Every word is ‘interpreted’ by you in the light of the project you are working on, so the meaning of each suggestion changes due to the context. Even though there are a ‘fixed’ number of words, there are arguably an infinite number of combinations.”

If none of that persuades you to back them on Kickstarter, remember that rolling dice will make you look mysterious and dangerous to others; a kind of James Bond of devil-may-care ideation who will stop at nothing to execute the most conceptually robust client brief. Probably.

Interdisciplinary designer Marta Monge has a strong eye for design and a keen interest in “political stuff.” With this in mind she produced an unusual publication for Fuorisalone 2017, “a field manual to illegal border crossings.”

The Every Migrant’s Guide “is a pocket guide for illegals attempting to pass through frontiers they wouldn’t otherwise be allowed to cross,” says Monge. “In times of border fences, travel bans, mandatory detention, deportation plans, and an increasingly blurry line between refugee and criminal, the project takes a candid look at the phenomenon from the migrant’s point of view.

“With the ironic yet very practical tone of a DIY manual, the project aims to show what being an illegal migrant really implies, letting everyday objects tell the story. Without judging the reasons that brought its readers to the status of illegals—be it economic hardship, political instability, or environmental disasters—the manual collects testimonies of the most spontaneous form of design. A nomadic, cheap, desperate yet super-functional one.”

The matter-of-fact way in which this project has been executed is equal parts charming and unnerving, and undoubtedly thought-provoking.

So good they named it twice, Wing Wing is a new British chain of fast food restaurants inspired by the chicken and beer joints of South Korea and their progeny on New York’s Lower East Side. While we can’t vouch for the quality of the food, we’re certainly fans of their branding, produced by London-based agency The Plant.

“Influenced by the addictive energy of K-Pop, we developed the name, positioning, and a unique visual identity for the brand,” they say. “A bespoke wordmark, which features the Korean characters for ‘Chimaek’, and a logo created from the ‘WW’ make it into an instantly recognizable identity.” Delicious!

In AIGA chapter news, the team over in Seattle are in the thick of their 2017 Changemaker Series, a project to unite creative professional with non-profits and social change organizations to use good design in support of their various causes. “AIGA Seattle’s mission is to ‘harness the power of design to build a better future,’” says Jenna Blake, vice president of initiatives at AIGA Seattle, “and the Changemaker Series is the epitome of that goal. By pairing design teams with social change organizations and facilitating their projects, the series uses design to make a measurable impact on the greater Seattle community.” Check out the video to find out more.

Last year we explored the phenomenon of moving posters that has gripped the Swiss design community and come to play an important role at the Welformat poster show. Now designer Josh Schaub, one of the major players in this scene, has launched The Moving Poster, an online exhibition of some of the best moving poster designs made in recent years. The collection currently numbers some 53 specimens, but Schaub is looking to expand his collection with submissions from designers. Get involved!

If moving posters aren’t your thing, how about patterned installations? In that case we suggest getting down to London’s NOW Gallery in Greenwich to see WALALA X PLAY, a labyrinthine “temple of wonder” created by famed London designer Camille Walala. Visitors are invited to explore a giant multicolored maze designed to encourage playful interactions, “part sculpture, part maze, and part giant 3D spot-the-difference.” Sign us up.

Bloomberg Businessweek

Have you seen? Bloomberg Businessweek has had a bit of a redesign. We were always partial to Richard Turley’s work, but what do you think of the magazine’s new direction?

Antoine Eckart, Eggmojis

And here are some emojis made out of eggs by illustrator Antoine Eckart. Don’t say I never do anything for you.