St-Urbain’s branding revamp for NYC pizzeria Emmy Squared is the stuff of both dreams and nightmares. Dancing pizzas. Drunk burgers. Smiling eggs. The squiggly drawings are a pleasantly odd anthropomorphization of our favorite foods, and you know what? It makes us want all of those things even more. “The owner had made a couple of napkin drawings of strange little pizza cannibals, seen eating little burgers and mini pizzas, who were scared for their life,” explains St-Urbain’s creative director, Alex Ostroff. “They were genius, we loved them, and there was no debate in not keeping this illustration style exactly as is. We insisted.” The identity lives across pizza boxes, menus, marketing collateral, and of course, beer cans, which also happen to feature some bold sans serif type and dark, earthy colors that help the illustrations pop (and do a great job of hiding smears of pizza sauce).