The changing role of poster design in the age of the screen is a topic well tread. But it’s also one we never really get tired of—if only because designers keep finding new and unexpected ways to keep the form relevant and fresh.
This year, they did it with loud colors, tactile qualities, satirical messaging, and LOTS of type. Yes, moving posters are still a thing, but they’ve reached a new level of maturation that we’re pretty psyched about. Where poster design might have gone minimal for impact in the past, this year’s posters went maximalist and exaggerated, packed and playful. And they seem primed to add yet another layer in the near future, with new technology such as augmented reality entering the space.
This has been the year where “more is more” (sorry, Dieter) in the realm of posters. In homage to our regular “Poster Picks” series, we’re bringing you our top five rules of poster design, courtesy of 2018.