Every Friday afternoon we raise a glass with the packaging design experts at The Dieline and celebrate some of the best new boozy bottles to hit the shelves. Today we’re drinking:

Chérie beer by Atipus
Do you like cherry-flavored wheat beer? Neither do we, but the makers are hoping your girlfriend will like the “elegant, feminine design” and the label’s “vintage-feel” enough to pick up a sixer (to display on her counter, at the very least).

50 Reasons & 30 Wishes wine by Albert Virgili Hill + Derrick Neleman
Hokey or hilarious? You decide. Each wine bottle is printed with a customizable checklist of reasons to drink it, but personally, if reason no. 1  isn’t because it’s delicious, we’ll check the “regift” box and pass it along.

Cosechero wine by Oriol Pascual
If you’re only going to make 99 bottles of wine they should feel special. It’s only fitting that the labels for this “vi de pagès,” a young red wine that was handmade on the same property where grapes were grown, are hand-lettered by calligrapher Oriol Miró.

Alfaia beer by Leo Burnett Lisboa
Until its recent makeover, delicious Alfaia beer had “no history, no background, no soul. Not even a label” to help it stand out on shelves in the local Lisbon wine stores where it’s sold. So Leo Burnett Lisboa created a label fit for a beer “that believes she’s a wine,” but still evokes itsthick, foamy, and dark qualities as a beer.